Latest posts

  • This Week on Etsy: Messaging and Inbox Changes

    A small messaging interface update this cycle, a reasonable one to note as message volume settles back down from the holiday peak. What changed Etsy made a minor adjustment to how read receipts and response-time tracking display within the seller inbox, building on the threading and grouping changes we’ve tracked at a few points throughout…

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  • How to Adjust Listings for a New Year Shop Refresh

    Etsy caps every shop at 20 custom sections, and most shops walk into January with several of them still organized around a holiday that ended a week ago. Table of Contents Introduction With 2025 now behind us, this is the practical, listing-by-listing version of the broader refresh we talked about on New Year’s Eve, in…

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  • New Year Shop Refresh: Setting Up January Before the Year Actually Ends

    31% of Americans say they’ll make a New Year’s resolution for 2026, according to a YouGov poll fielded December 9-11, 2025, and the search behavior tied to those resolutions, planners, organization, self-improvement, starts climbing before the ball even drops. Table of Contents Introduction With 2025 closing tonight, most sellers are doing one of two things:…

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  • Closing Out 2025: Year-End Records Worth Pulling Now

    Etsy sellers who track cost of goods throughout the year can generate most of their tax-season profit and loss report in minutes rather than reconstructing it from a shoebox of receipts, according to inventory-and-accounting platforms built specifically for makers. Table of Contents Introduction This is the exact five-record pull we recommend to Etsy sellers every…

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  • Post-Christmas Keywords: Gift Cards, Returns, and the Quiet Shopping Window Nobody Talks About

    Gift card redemptions run nearly four times higher in the week after Christmas than during a typical week of the year, according to retail data cited by the National Retail Federation. Most Etsy shops spend that week doing nothing but resting. Table of Contents Introduction Most Etsy sellers treat December 26th like a finish line.…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “return and exchange” requests exploiting the natural post-Christmas surge in genuine returns, designed to blend into a period when sellers are already processing more return requests than usual. The setup Several sellers reported buyers this week claiming a gift item needs to be returned or exchanged, but requesting the refund be…

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  • Etsy Names Patina Blue Its 2026 Color of the Year (Plus a First-Ever Texture of the Year)

    Etsy announced its 2026 Color of the Year this week: Patina Blue, inspired by the natural aging process of copper, alongside a genuinely new addition to this annual tradition, a first-ever Texture of the Year: Washed Linen. What the color and texture actually represent Patina Blue is described as embodying “the quiet magic of change,”…

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  • Week in Review — November 23, 2025

    Thanksgiving week is here, and the search visibility bug we covered Friday remains the dominant story, with no official resolution yet. Search bug: still unresolved, still no official statement As of this writing, we haven’t seen any public acknowledgment from Etsy regarding the visibility issue affecting a portion of sellers this week. Affected sellers continue…

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  • Thanksgiving Week: What Actually Still Matters With Days Left

    NRF’s annual consumer survey found holiday spending on track to cross $1 trillion for the first time in 2025, with online sales alone expected to reach $312 billion to $315 billion. That’s the backdrop for a week where an unresolved Etsy search bug is colliding with the single busiest shopping stretch of the year. Table…

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  • Visibility Crisis: Etsy’s Unresolved Search Bug Pushes Holiday Sellers to the Brink

    With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…

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