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Etsy announced this week that it’s expanding listing-level appeals beyond Creativity Standards specifically, with a stated goal of broad appeals coverage across policy violation types by the end of this year. Given how central the appeals process has been to our coverage since almost the very beginning, this is a genuinely significant update worth unpacking…

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Fresh trend guidance published this week updates and extends the Spring/Summer direction Etsy first outlined back in February, refining the seasonal picture specifically for the summer stretch now underway. How this builds on what we’ve tracked since February The Patina Blue and Washed Linen direction announced back in December, and elaborated in February’s Spring/Summer report,…

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Etsy reported first-quarter 2026 results this week, the first full quarter under Goyal’s leadership, alongside a few notable disclosures worth unpacking: continued marketplace growth, early tests of agentic AI features, and a delay in the Depop sale’s expected closing. Continued GMS growth, building on Q4’s positive trend Following Q4’s encouraging numbers, which we covered back…

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Following last October’s easing of Star Seller qualification requirements, Etsy has announced new benefits and tools specifically for sellers who hold the badge, continuing what’s becoming a clear pattern of program investment under the current leadership. What’s new for Star Sellers specifically Beyond the search visibility advantage we’ve discussed throughout the year, buyers filtering specifically…

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Following the initial Spring Shakeup announcement two weeks ago, the full details of Etsy’s Purchase Protection overhaul are now confirmed. This is a substantial change worth understanding in concrete terms. The specific changes Etsy has nearly doubled its human review team dedicated to dispute cases, a direct investment in resolution speed. The filing window for…

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The Purchase Protection rumors we’ve been tracking for two weeks are confirmed this week: Etsy is rolling out a significant set of changes spanning its Purchase Protection program, shop-level updates, and a broader design refresh across the platform. Worth unpacking what’s actually included, with more detailed specifics expected as the rollout continues. Purchase Protection changes:…

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Etsy published a roundup this week of seller tool changes made so far this year, including updates to the seller listing form and expanded insights tools aimed at helping sellers make more data-driven decisions. Worth stepping back to look at the fuller picture these changes add up to. What’s actually included in this roundup The…

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Reporting this week highlights growing Congressional discussion around potentially sunsetting or significantly reforming Section 230, the legal provision that shields online platforms, including marketplaces like Etsy, eBay, and Amazon, from liability for content posted by third parties, in this case, individual sellers’ listings. Worth understanding why this matters well beyond the usual social-media-focused framing this…

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Etsy reported its fourth-quarter 2025 results this week, the first earnings report under new CEO Kruti Patel Goyal, alongside further detail on the Depop sale we covered last week. Worth unpacking what the actual numbers say about how the platform performed through the eventful season we spent months covering. The headline: marketplace growth despite a…

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Etsy and eBay announced today that eBay will acquire Depop, Etsy’s mobile-first resale marketplace, for $1.2 billion in cash, with the deal expected to close in the second quarter of this year pending regulatory approval. This is a significant strategic move worth unpacking, particularly given Depop’s connection to Etsy’s current CEO. The basic facts Depop,…

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