Latest posts

  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “rush order” requests specifically timed to Valentine’s Day’s approaching deadline, similar in structure to the wholesale and bulk-order scams we’ve tracked at other points this year but adapted to the urgency of this final Valentine’s push. The setup Several sellers reported buyers this week requesting an urgent, expedited custom order, often…

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  • ShieldMyShop for Etsy Sellers: What Changed in Their Latest Update

    When an entire platform’s worth of sellers respond to the same trend report at once, the odds of two shops landing on the same color, texture, or motif go up. That’s the exact overlap ShieldMyShop’s newest check is built to catch. Table of Contents Introduction Every seller planning new spring listings this month is reading…

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  • Valentine’s Production Planning: The Final Two-Week Window

    USPS Priority Mail is a 1-3 business day service, and it isn’t guaranteed. With Valentine’s Day 2026 landing on a Saturday and only two weeks of runway left, there’s a lot less room to fix a wrong capacity assumption than there was during the December rush. Table of Contents Introduction With Valentine’s Day now roughly…

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  • Week in Review — January 25, 2026

    The discount-transparency story dominated this week, alongside a related scam attempt and continued Valentine’s momentum. Discount investigation: no formal Etsy response yet As of this writing, we still haven’t seen a detailed public statement from Etsy addressing Thursday’s investigative reporting on discount display practices. Seller discussion this week has been substantial, with a fair amount…

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  • Week in Review — January 18, 2026

    A steady, quieter week, with Valentine’s Day preparation now the clear focus for a lot of sellers. Valentine’s prep momentum building Following Wednesday’s piece on early Valentine’s and Galentine’s keywords, several sellers reported already publishing new listings this week, consistent with the early-mover pattern we’ve emphasized for every seasonal category throughout the past year. Restocking…

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  • Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?

    We’ve answered versions of this question in August and October. With January’s quieter pace, worth a version specifically addressing the post-holiday seasonal transition, since this time of year has its own particular explanation worth ruling in or out first. “My views dropped sharply after the holidays. Is this just the season ending, or is something…

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  • Early Valentine’s Day Keywords: Getting Ahead of February’s Rush

    A record 32% of US consumers said they planned to buy a Valentine’s Day gift for their pet last year, part of a $27.5 billion spending total, according to the National Retail Federation’s January 2025 survey. If your tags still only say “gift for him” and “gift for her,” you’re already missing a meaningful share…

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  • Week in Review — January 11, 2026

    A settling-in week, with New Year search patterns starting to show real traction and the usual post-holiday operational tasks well underway. New Year keyword strategy paying off early Following Wednesday’s piece on organization and wellness-oriented search behavior, several sellers in relevant categories reported strong early results, consistent with how quickly this particular buyer motivation tends…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “new year promotion” partnership offers, exploiting the general planning and goal-setting energy of January to pitch a too-good marketing opportunity. The setup Several sellers reported messages this week from accounts offering to include their shop in a “2026 best Etsy shops” roundup, a curated New Year gift guide, or a similar…

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  • New Year Keywords: Organization, Wellness, and the ‘Fresh Start’ Buyer

    31% of Americans say they’ll make a New Year’s resolution or set a goal for 2026, and adults under 45 are roughly twice as likely to do it as adults over 45. That’s the buyer showing up in your shop’s search traffic right now, whether your listings are ready for them or not. Table of…

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