With 2025 now behind us, this is the practical, listing-by-listing version of the broader refresh we talked about on New Year’s Eve. A concrete walkthrough for what to actually change today and this week.
Retire anything with a dated year reference
If any listing titles or descriptions reference “2025” explicitly, holiday planners, dated calendars, year-specific designs, this is the day to update them. A listing still advertising last year’s date reads as immediately stale to any buyer who notices, and search algorithms increasingly weigh listing freshness as a ranking factor too.
Update your shop announcement and banner fully, not partially
Beyond removing holiday references, this is a good moment for a genuine refresh: new photography if you have it ready, updated messaging that reflects where your shop actually is heading into the new year rather than carrying over language written months ago.
Reorganize sections around what’s actually relevant right now
Move any lingering holiday-specific sections out of prominent placement and bring forward whatever’s genuinely current, New Year organizational and wellness-adjacent items if you carry them, or simply your evergreen bestsellers if you don’t have a specific New Year category.
Revisit pricing with your full-year data now in hand
If you pulled your year-end numbers over the past week as we suggested, this is the moment to actually apply what you learned, adjusting any pricing that the past year’s real margins suggest needs correcting, rather than carrying forward assumptions from before this year’s cost pressures became clear.
Refresh photos on anything that’s started to feel dated
You don’t need to reshoot your entire catalog today, but if specific listings have photography that’s begun to feel stale, particularly anything photographed against last year’s specific trends or seasonal styling, this is a reasonable moment to prioritize a refresh for your best-performing listings first.
What to prioritize today specifically
Removing dated references and refreshing your shop’s public-facing presentation matters most immediately, since it’s the first thing any visitor to your shop sees today. Deeper pricing and photography work can follow over the coming week as you have bandwidth, without the same immediate urgency.
Looking ahead
Tomorrow, Kruti Patel Goyal officially becomes Etsy’s CEO, a transition we’ve been tracking since October. We’ll cover what that means for sellers as more becomes clear.
