Latest posts
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Week in Review — November 16, 2025
Eleven days out from Thanksgiving, and order volume is now clearly at holiday-season intensity for most sellers. Queue prioritization advice paying off, per seller reports Following Monday’s piece on sorting production by need-date rather than order-date, a few sellers specifically mentioned adopting a simple written tracking system this week and finding it genuinely reduced the…
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Stocking Stuffer and Small Gift Keywords: The Category Buyers Search Last, Not First
Stocking-stuffer and small-gift search doesn’t peak with the rest of holiday shopping. It builds later, holds steady closer to the holiday itself, and rewards listings that lead with price ceiling and “add-on” framing over product description alone. Table of Contents Introduction We’ve covered recipient-first gift keywords and the broader November gift rush earlier this season,…
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Marmalead for Etsy Sellers: 3 Features Most Sellers Never Turn On
Marmalead’s Seasonality tool shows a full year’s worth of keyword engagement history for every search term, plus a forward-looking forecast, but most subscribers never open the tab past the basic keyword search box. Table of Contents Introduction We gave Marmalead a full walkthrough back in July, covering the core keyword search and whether the subscription…
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Week in Review — November 9, 2025
Two weeks out from Thanksgiving, and the season’s real intensity is starting to show in seller conversation. Ad scam alert confirmed circulating Following Friday’s warning about fake Promoted Listings upgrade offers, we heard from several additional sellers this week describing similar attempts, including at least one report of a message appearing to come from a…
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eRank for Etsy Sellers: Is It Still Worth Paying For?
eRank’s paid tiers start at $5.99/month for Basic and top out at $29.99/month for Expert, according to eRank’s own pricing page. The features exist either way. During Q4, what matters is whether they save you more time and revenue than they cost during the eight weeks that decide most Etsy shops’ year. Table of Contents…
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Week in Review — November 2, 2025
The full shift into holiday mode is now underway across seller conversations, alongside continued reaction to last week’s CEO news. CEO transition: reaction has been measured A week on from the announcement, seller reaction has settled into a wait-and-see posture, consistent with what we said in our coverage: a January effective date means no near-term…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We answered this question back in August, mostly in the context of a seasonal transition. With Halloween ending today and a huge industry news story breaking this week, worth a version of this answer specific to this particular moment. “My shop’s traffic dropped sharply right at the end of October. Is this just Halloween ending,…
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Halloween Wrap-Up: Clearing Inventory and Capturing What You Learned
The gap between Halloween ending and the holiday rush starting is measured in days, not weeks. What you do with those days matters more than almost any other transition on the Etsy calendar. Table of Contents Introduction With Halloween ending this week, it’s worth closing out the season with the same deliberateness we suggested for…
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Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November
In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…
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Starting the Transition to Holiday Gift Mode While Halloween Is Still Running
Roughly two out of every five holiday shoppers already start browsing and buying before November, according to National Retail Federation survey data. A shop that waits until Halloween ends to think about holiday positioning is starting behind a meaningful share of its own buyers. Table of Contents Introduction With Halloween in its final two weeks,…