Latest posts
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Week in Review — October 26, 2025
Halloween’s very final days, with holiday season conversation now fully sharing the spotlight. Halloween: the countdown is on With the holiday just days away, sellers describe this final stretch as intense but manageable for those who set clear cutoffs earlier in the month. A few reported turning away late orders they couldn’t confidently fulfill, consistent…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake holiday collaboration and gift-guide feature offers, aimed at sellers eager for extra visibility heading into Q4. The setup Several sellers reported messages this week from accounts claiming to run a gift-guide blog, influencer page, or “holiday roundup” feature, offering to include the seller’s shop in exchange for a fee, free product…
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Setting Your Q4 Advertising Budget: Promoted Listings Worth It This Year?
Every Etsy shop starts Promoted Listings capped at a $25 daily maximum, and Etsy recalculates that ceiling weekly based on your last seven days of spend. That means a Q4 budget decision made in late October is already shaping what your account can spend by Black Friday. Table of Contents Introduction With Black Friday and…
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Gift Guide Keywords: Shopping by Recipient, Not Just Product
A large share of holiday shoppers search by who they’re buying for and how much they want to spend before they’ve settled on what they’re buying. A listing tagged only by product type never shows up for that search at all. Table of Contents Introduction Most Etsy sellers tag their own listings the way they…
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This Week on Etsy: Search Filter Additions
New buyer-facing search filters rolled out this cycle, timed conveniently right as holiday shopping search behavior starts to build. What changed Etsy added new price-range filter options for buyers, showing clickable price brackets directly on listings, building on the category and attribute expansion rolled out earlier this cycle. Expanded style and occasion filtering in several…
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Week in Review — October 19, 2025
Halloween’s final full week, with attention increasingly split toward the holiday season just ahead. Halloween: the last real week With the holiday itself less than two weeks away, sellers in costumes and party decor describe this as the true final push, consistent with the cutoff and pacing guidance we’ve covered throughout the month. If you…
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Seller Mailbag: Is It Worth Appealing a Creativity Standards Strike?
We answered a version of this question back in August, shortly after our look at what actually got removed during Creativity Standards’ first month, when the appeals process was still new. With Q4 approaching, and the cost of a listing removal now higher given the season, worth revisiting with a heading-into-the-holidays lens. “I just got…
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Running Two Seasons at Once: Halloween’s End and the Holiday Ramp-Up
For the next two weeks, most sellers touching both Halloween and holiday categories are running two seasons simultaneously. How you manage that two-week overlap matters more than how well you handled either season in isolation. Table of Contents Introduction 1. Split Your Remaining Time Between Both Seasons Deliberately 2. Apply Your Halloween Production Lessons to…
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Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November
In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…
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ShieldMyShop for Etsy Sellers: How It Stacks Up Against the Free Alternatives
ShieldMyShop scans a shop’s active listings against a database of 500+ trademarked brand names and flags potential Creativity Standards, IP, and disclosure risks before Etsy’s own enforcement finds them, for a free trial that covers up to 50 listings and three lifetime scans. Table of Contents Introduction Most Etsy sellers find out they have a…