Week in Review — October 26, 2025

Halloween’s very final days, with holiday season conversation now fully sharing the spotlight.

Halloween: the countdown is on

With the holiday just days away, sellers describe this final stretch as intense but manageable for those who set clear cutoffs earlier in the month. A few reported turning away late orders they couldn’t confidently fulfill, consistent with the discipline we’ve encouraged throughout October.

Fake gift-guide scam confirmed circulating

Following Friday’s alert, several more sellers reported similar unsolicited “feature opportunity” pitches this week, reinforcing that it’s an active pattern worth continued caution around as holiday visibility-seeking naturally increases.

Search filter changes: early impact

Following last week’s coverage of new buyer-facing search filters, a few sellers who did a thorough attribute audit reported a modest but real uptick in views on previously under-filled listings, a decent early signal that the attribute-completeness advice is translating into real results.

Advertising budget conversations heating up

Following Thursday’s piece on Q4 ad spend decisions, we’re seeing more seller discussion than usual this year specifically about testing smaller budget increases before committing fully, rather than the more reflexive full-budget approach some shops have taken in past years. Feels like a reasonable, more disciplined response to this year’s tighter margin environment.

What we’re watching

Halloween’s final days wrapping up, and how quickly the full shop transition to holiday mode happens once it does. We’d also note we’re continuing to watch for any official Etsy statement on the CEO transition rumors that have started circulating in a few investor-focused outlets this week, though nothing confirmed yet as of this writing.

Back next Sunday.

This week on Crafts Daily Wire

• This Week on Etsy: Search Filter Additions
• Insight Agent for Etsy Sellers: A Full Walkthrough
• Gift Guide Keywords: Shopping by Recipient, Not Just Product
• Setting Your Q4 Advertising Budget: Promoted Listings Worth It This Year?
• Scam Alert: What’s Targeting Etsy Sellers This Week