Latest posts
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Holiday Message Templates: Handling the Questions That Spike This Time of Year
Etsy’s Star Seller program requires a 95% response rate to buyers’ first messages within 24 hours to earn the “Speedy replies” badge. That bar gets dramatically harder to clear in the six weeks between Thanksgiving and Christmas, when message volume and order volume climb in lockstep. Table of Contents Introduction These are the exact templates…
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Thanksgiving Week Search Behavior: What Shifts in the Days Before the Holiday
Last Thanksgiving weekend, an estimated 197 million consumers shopped over the five-day Cyber Five stretch, with 87.3 million shopping online on Black Friday alone, according to the National Retail Federation’s post-weekend survey. Thanksgiving week already has its own distinct buying window and its own search patterns, separate from the run-up to Black Friday. Treat it…
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eRank for Etsy Sellers: Is It Still Worth Paying For?
eRank’s paid tiers start at $5.99/month for Basic and top out at $29.99/month for Expert, according to eRank’s own pricing page. The features exist either way. During Q4, what matters is whether they save you more time and revenue than they cost during the eight weeks that decide most Etsy shops’ year. Table of Contents…
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This Week on Etsy: New Category and Attribute Additions
A round of new subcategories and attributes rolled out this cycle, timed right as holiday gift-shopping traffic starts building in earnest. What changed Etsy added new subcategories across several gift-relevant areas, along with expanded gift-occasion and recipient attributes in categories where these fields hadn’t previously existed, continuing on from an earlier round of category and…
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Week in Review — November 2, 2025
The full shift into holiday mode is now underway across seller conversations, alongside continued reaction to last week’s CEO news. CEO transition: reaction has been measured A week on from the announcement, seller reaction has settled into a wait-and-see posture, consistent with what we said in our coverage: a January effective date means no near-term…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We answered this question back in August, mostly in the context of a seasonal transition. With Halloween ending today and a huge industry news story breaking this week, worth a version of this answer specific to this particular moment. “My shop’s traffic dropped sharply right at the end of October. Is this just Halloween ending,…
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Etsy Names New CEO as Growth Stalls
The CEO transition rumors we flagged briefly last weekend are confirmed: Josh Silverman is stepping down as Etsy’s CEO, with Kruti Patel Goyal, currently the company’s growth chief and previously the executive overseeing Etsy’s Depop resale app, named as his successor, effective January 1, 2026, per Etsy’s official announcement. Silverman will move into the role…
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Thanksgiving and Black Friday Keywords: The Final Pre-November Push
Buyers start planning around holiday “order by” shipping dates heavily from early November onward. If your cutoff messaging isn’t live and accurate by the time Halloween ends, you’re already behind the buyers who are comparison-shopping right now. Table of Contents Introduction With Halloween wrapping this week, most Etsy shops touching the holiday season are staring…
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Halloween Wrap-Up: Clearing Inventory and Capturing What You Learned
The gap between Halloween ending and the holiday rush starting is measured in days, not weeks. What you do with those days matters more than almost any other transition on the Etsy calendar. Table of Contents Introduction With Halloween ending this week, it’s worth closing out the season with the same deliberateness we suggested for…