Latest posts
-
Starting the Transition to Holiday Gift Mode While Halloween Is Still Running
Roughly two out of every five holiday shoppers already start browsing and buying before November, according to National Retail Federation survey data. A shop that waits until Halloween ends to think about holiday positioning is starting behind a meaningful share of its own buyers. Table of Contents Introduction With Halloween in its final two weeks,…
-
Week in Review — October 12, 2025
Halloween’s peak week is here, and the Star Seller changes from earlier this week are already generating real seller reaction. Star Seller update: early reactions largely positive Following Monday’s coverage of the lowered order minimum and combined messaging threads, several smaller shops reported this week that they now qualify for the badge under the new…
-
Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “item didn’t arrive” claims timed deliberately around Halloween’s hard deadline, designed to pressure sellers into a fast refund or replacement without normal verification. The setup Several sellers in costume and decor categories reported buyers this week claiming an order never arrived, despite tracking showing successful delivery, and specifically pushing for an…
-
Handling the Final-Week Halloween Rush Without Burning Out
A Capital on Tap survey of small business owners found 79% report finding their work stressful, and 56% report poor mental health as a result. The final week before Halloween, right before an even longer Q4 crunch begins, is exactly the kind of stretch that produces it. Table of Contents Introduction These are the exact…
-
Star Seller Just Got Easier — the New Bar, Explained
Etsy’s Star Seller program includes criteria aimed at addressing some of the most common pain points sellers have raised about the badge. We weren’t able to independently pin down a single confirmed announcement this week for the specific changes below, current seller-facing guides describe these as the program’s standing criteria, so treat the “why now”…
-
Week in Review — October 5, 2025
Halloween’s final push is underway, and support case volume is already climbing ahead of the busier Q4 stretch. Halloween: full intensity now Sellers across costumes, decor, and party supplies report this is now the single busiest week of the category’s entire selling season, consistent with the compressed timeline we’ve discussed all along. If you’re in…
-
Managing Quality Under Halloween’s Hard Deadline
A Halloween costume that arrives November 1st isn’t late. It’s useless. That single fact changes almost everything about how you should run production for the next four weeks. Table of Contents Introduction These are the exact habits that separate Etsy shops that sail through the last two weeks of October from shops that spend November…
-
Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wholesale and reseller inquiries, timed to Q4 planning season, targeting sellers looking to grow ahead of the holidays. The setup With sellers actively thinking about Q4 growth and inventory planning, several reported unsolicited messages this week claiming to represent a retail store or wholesale buyer interested in placing a large recurring…
-
Thanksgiving and Early Holiday Keyword Guide: Getting Ahead of the November Rush
49% of consumers say they began Halloween shopping in September or earlier this year, up from 47% a year earlier, according to a National Retail Federation consumer survey released this month. That same early-shopping instinct extends into Thanksgiving and holiday-gift searches, and if your listings in those categories aren’t live and indexed yet, that traffic…
-
This Week on Etsy: Shop Manager Dashboard Tweaks
A round of small interface adjustments to the Shop Manager dashboard this cycle, mostly organizational rather than functional, but worth a quick orientation pass so you’re not hunting for things that moved. What changed Etsy reorganized several dashboard sections this cycle, adding a new Top Tasks section and policy-violation history to Shop Manager, apparently to…