Latest posts
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Black Friday Is Here: Last-Minute Adjustments Still Worth Making
Last year, Adobe Analytics recorded $11.8 billion in US Black Friday online sales, a record, up 9.1% year over year, with shoppers spending $12.5 million every minute between 10 a.m. and 2 p.m. Whatever slice of that traffic reaches your shop today, it arrives fast and it doesn’t wait for you to catch up. Table…
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Black Friday Weekend Operations: Staying Steady Through the Surge
To keep Star Seller status, Etsy requires a shop to respond to at least 95% of first buyer messages within 24 hours and ship at least 95% of orders on time with tracking, over a rolling three-month window. Black Friday weekend is the single hardest 72 hours of the year to hold both numbers steady,…
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Week in Review — November 23, 2025
Thanksgiving week is here, and the search visibility bug we covered Friday remains the dominant story, with no official resolution yet. Search bug: still unresolved, still no official statement As of this writing, we haven’t seen any public acknowledgment from Etsy regarding the visibility issue affecting a portion of sellers this week. Affected sellers continue…
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Thanksgiving Week: What Actually Still Matters With Days Left
NRF’s annual consumer survey found holiday spending on track to cross $1 trillion for the first time in 2025, with online sales alone expected to reach $312 billion to $315 billion. That’s the backdrop for a week where an unresolved Etsy search bug is colliding with the single busiest shopping stretch of the year. Table…
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Visibility Crisis: Etsy’s Unresolved Search Bug Pushes Holiday Sellers to the Brink
With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…
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The Week Before Thanksgiving: Final Operational Checklist
Sellers who respond to buyer messages within 24 hours are more likely to earn a 5-star review, and Etsy requires a 95% initial-response rate within 24 hours just to qualify for Star Seller status. That single metric is often the first thing to slip during a holiday order surge. Table of Contents Introduction With Thanksgiving…
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This Week on Etsy: Shipping Profile Tweaks
Another round of small shipping profile adjustments this cycle, worth a careful check given how close we are to the season’s highest-volume shipping weeks. What changed Etsy made further refinements to how shipping profiles calculate costs for orders with mixed item types or quantities, building on similar shipping profile adjustments from earlier this year. As…
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Week in Review — November 9, 2025
Two weeks out from Thanksgiving, and the season’s real intensity is starting to show in seller conversation. Ad scam alert confirmed circulating Following Friday’s warning about fake Promoted Listings upgrade offers, we heard from several additional sellers this week describing similar attempts, including at least one report of a message appearing to come from a…
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Cyber Monday Digital Products: The Category’s Quiet Best Seller
Etsy’s own 24-hour Cyber Monday event has generated the single highest day of sales on the platform in recent holiday seasons, according to eRank’s Holiday Sales Hub. If you sell anything digital, this is the one day of Q4 built almost entirely around your product’s biggest advantage: it arrives instantly. Table of Contents Introduction We…
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Thanksgiving Week Search Behavior: What Shifts in the Days Before the Holiday
Last Thanksgiving weekend, an estimated 197 million consumers shopped over the five-day Cyber Five stretch, with 87.3 million shopping online on Black Friday alone, according to the National Retail Federation’s post-weekend survey. Thanksgiving week already has its own distinct buying window and its own search patterns, separate from the run-up to Black Friday. Treat it…