Latest posts
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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Etsy’s Q4 Numbers: Marketplace GMS Grows Even as Depop Exits
Etsy reported its fourth-quarter 2025 results this week, the first earnings report under new CEO Kruti Patel Goyal, alongside further detail on the Depop sale we covered last week. Worth unpacking what the actual numbers say about how the platform performed through the eventful season we spent months covering. The headline: marketplace growth despite a…
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Valentine’s Day Final Countdown: The Last Full Week of Search Behavior
With Valentine’s Day exactly ten days out, buyer search behavior enters its final, most decisive phase. Listings that haven’t adjusted their messaging for it are about to lose the buyers who matter most this week. Table of Contents Introduction With ten days left before Valentine’s Day, a lot of Etsy sellers are still running the…
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Christmas Day: Taking the Rest You’ve Earned
A 2023 American Psychological Association survey found that 57% of workers reported negative impacts from work-related stress commonly associated with burnout, and self-employed owners carry that risk longer because there’s no manager telling them to stop. Table of Contents Introduction Most Etsy sellers treat Christmas Day like any other day the inbox is open, quietly…
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Final-Week Triage: Deciding What to Decline, and How
USPS’s own 2025 holiday deadlines put Ground Advantage’s last recommended ship date at December 17 for the contiguous US, with Priority Mail closing out December 18 and Priority Mail Express December 20. Once those dates pass, no amount of buyer urgency changes what a carrier can still deliver in time. Table of Contents Introduction With…
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Small Business Saturday Broke Records — What Actually Sold
Data compiled over the weekend tells a more mixed story than some early seller chatter suggested. American Express’s annual Small Business Saturday survey put nationwide spending at an estimated $18 billion this year, down roughly 18% from $22 billion in 2024, even as some individual sellers reported a strong Thanksgiving Day’s calm before Small Business…
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Week in Review — November 30, 2025
Closing out the biggest weekend of the year, and November as a whole, with a genuinely eventful stretch behind us. The Cyber Five, overall: a strong weekend for most sellers Despite the search visibility concerns we tracked through the week, most sellers who reported in described Black Friday through Cyber Monday as a strong, sometimes…
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Small Business Saturday Is Today: Making the Most of a Different Kind of Shopping Day
Small Business Saturday was created by American Express in 2010, specifically to draw shoppers toward independent businesses in the week after Thanksgiving. That founding purpose still shapes who shows up today, and it’s a different buyer than the one who cleared your cart yesterday. Table of Contents Introduction If you’re still running the exact same…
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Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
Even during the busiest week of the year, this question keeps coming in, arguably worse timed now than at any other point we’ve covered it this year, given what’s at stake this specific week. “A listing that’s been selling well all week just got removed, right in the middle of Black Friday weekend. I don’t…
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Thanksgiving Day and the Calm Before Small Business Saturday
The National Retail Federation forecast that 2025 holiday retail sales would top $1 trillion for the first time, growing 3.7% to 4.2% over 2024. That’s the volume sitting on the other side of today’s quiet, which is exactly why today is worth spending on purpose instead of just getting through. Table of Contents Introduction Thanksgiving…