Latest posts
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Week in Review — November 2, 2025
The full shift into holiday mode is now underway across seller conversations, alongside continued reaction to last week’s CEO news. CEO transition: reaction has been measured A week on from the announcement, seller reaction has settled into a wait-and-see posture, consistent with what we said in our coverage: a January effective date means no near-term…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Thanksgiving and Black Friday Keywords: The Final Pre-November Push
Buyers start planning around holiday “order by” shipping dates heavily from early November onward. If your cutoff messaging isn’t live and accurate by the time Halloween ends, you’re already behind the buyers who are comparison-shopping right now. Table of Contents Introduction With Halloween wrapping this week, most Etsy shops touching the holiday season are staring…
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Setting Your Q4 Advertising Budget: Promoted Listings Worth It This Year?
Every Etsy shop starts Promoted Listings capped at a $25 daily maximum, and Etsy recalculates that ceiling weekly based on your last seven days of spend. That means a Q4 budget decision made in late October is already shaping what your account can spend by Black Friday. Table of Contents Introduction With Black Friday and…
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Week in Review — October 19, 2025
Halloween’s final full week, with attention increasingly split toward the holiday season just ahead. Halloween: the last real week With the holiday itself less than two weeks away, sellers in costumes and party decor describe this as the true final push, consistent with the cutoff and pacing guidance we’ve covered throughout the month. If you…
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Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November
In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…
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Building Your Q4 Promotion Calendar Before October Arrives
Q4 packs six overlapping promotional moments, Halloween, Veterans Day, Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday, plus the shipping season running through Christmas and Hanukkah, into roughly nine weeks. Sellers who map that sequence in September, rather than deciding week to week, are the ones who aren’t scrambling on production and shipping cutoffs…