Latest posts
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Etsy Names Patina Blue Its 2026 Color of the Year (Plus a First-Ever Texture of the Year)
Etsy announced its 2026 Color of the Year this week: Patina Blue, inspired by the natural aging process of copper, alongside a genuinely new addition to this annual tradition, a first-ever Texture of the Year: Washed Linen. What the color and texture actually represent Patina Blue is described as embodying “the quiet magic of change,”…
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Christmas and Hanukkah Shipping Crunch: Getting Your Core Deadline Messaging Right
Etsy’s own 2023 holiday analysis found shoppers using paid shipping upgrades to beat a cutoff jumped roughly 32% around Christmas (Etsy Seller Handbook, “Checklist: How to Ship Smoothly This Holiday Season”). The single line of text you write about your deadline is doing more selling than almost anything else on your listing page right now.…
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Gelato for Etsy Sellers: 3 Features Most Sellers Never Turn On
Gelato routes orders across a network of 130+ production partners in 32 countries, and says roughly 90% of orders print in the same country as the delivery address. Most sellers never check which specific partner is handling their order, or whether a faster production tier is even available for what they sell. Table of Contents…
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Small Business Saturday Broke Records — What Actually Sold
Data compiled over the weekend tells a more mixed story than some early seller chatter suggested. American Express’s annual Small Business Saturday survey put nationwide spending at an estimated $18 billion this year, down roughly 18% from $22 billion in 2024, even as some individual sellers reported a strong Thanksgiving Day’s calm before Small Business…
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Week in Review — November 30, 2025
Closing out the biggest weekend of the year, and November as a whole, with a genuinely eventful stretch behind us. The Cyber Five, overall: a strong weekend for most sellers Despite the search visibility concerns we tracked through the week, most sellers who reported in described Black Friday through Cyber Monday as a strong, sometimes…
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Small Business Saturday Is Today: Making the Most of a Different Kind of Shopping Day
Small Business Saturday was created by American Express in 2010, specifically to draw shoppers toward independent businesses in the week after Thanksgiving. That founding purpose still shapes who shows up today, and it’s a different buyer than the one who cleared your cart yesterday. Table of Contents Introduction If you’re still running the exact same…
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Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
Even during the busiest week of the year, this question keeps coming in, arguably worse timed now than at any other point we’ve covered it this year, given what’s at stake this specific week. “A listing that’s been selling well all week just got removed, right in the middle of Black Friday weekend. I don’t…
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Thanksgiving Day and the Calm Before Small Business Saturday
The National Retail Federation forecast that 2025 holiday retail sales would top $1 trillion for the first time, growing 3.7% to 4.2% over 2024. That’s the volume sitting on the other side of today’s quiet, which is exactly why today is worth spending on purpose instead of just getting through. Table of Contents Introduction Thanksgiving…
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Black Friday Is Here: Last-Minute Adjustments Still Worth Making
Last year, Adobe Analytics recorded $11.8 billion in US Black Friday online sales, a record, up 9.1% year over year, with shoppers spending $12.5 million every minute between 10 a.m. and 2 p.m. Whatever slice of that traffic reaches your shop today, it arrives fast and it doesn’t wait for you to catch up. Table…
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Printify for Etsy Sellers: What Changed in Their Latest Update
Printify updates its print provider Performance Scores weekly, using only the trailing four weeks of data. A provider that looked reliable in September can score very differently in the third week of November. Table of Contents Introduction Most sellers set up their Printify print provider once, back when they first listed a product, and never…