Latest posts
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Black Friday Weekend Operations: Staying Steady Through the Surge
To keep Star Seller status, Etsy requires a shop to respond to at least 95% of first buyer messages within 24 hours and ship at least 95% of orders on time with tracking, over a rolling three-month window. Black Friday weekend is the single hardest 72 hours of the year to hold both numbers steady,…
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Week in Review — November 23, 2025
Thanksgiving week is here, and the search visibility bug we covered Friday remains the dominant story, with no official resolution yet. Search bug: still unresolved, still no official statement As of this writing, we haven’t seen any public acknowledgment from Etsy regarding the visibility issue affecting a portion of sellers this week. Affected sellers continue…
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Thanksgiving Week: What Actually Still Matters With Days Left
NRF’s annual consumer survey found holiday spending on track to cross $1 trillion for the first time in 2025, with online sales alone expected to reach $312 billion to $315 billion. That’s the backdrop for a week where an unresolved Etsy search bug is colliding with the single busiest shopping stretch of the year. Table…
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Visibility Crisis: Etsy’s Unresolved Search Bug Pushes Holiday Sellers to the Brink
With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…
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The Week Before Thanksgiving: Final Operational Checklist
Sellers who respond to buyer messages within 24 hours are more likely to earn a 5-star review, and Etsy requires a 95% initial-response rate within 24 hours just to qualify for Star Seller status. That single metric is often the first thing to slip during a holiday order surge. Table of Contents Introduction With Thanksgiving…
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Last-Minute Shipping Deadline Language: Getting It Right in the Final Weeks
USPS’s own 2025 recommendation for Ground Advantage packages to arrive in the contiguous US by Christmas is December 17. That’s one specific date. “Order soon for holiday delivery” isn’t a date, and that gap is exactly what’s costing unclear listings sales right now. Table of Contents Introduction With Thanksgiving weekend just over a week away,…
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Craftybase for Etsy Sellers: How It Stacks Up Against the Free Alternatives
A shop pricing off last year’s cost assumptions during a high-volume season can discover, only after the fact, that its best-selling holiday item was earning far less than expected. That’s the exact risk this comparison is built to help you avoid before Q4 volume makes the mistake expensive. Table of Contents Introduction Most Etsy sellers…
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This Week on Etsy: Shipping Profile Tweaks
Another round of small shipping profile adjustments this cycle, worth a careful check given how close we are to the season’s highest-volume shipping weeks. What changed Etsy made further refinements to how shipping profiles calculate costs for orders with mixed item types or quantities, building on similar shipping profile adjustments from earlier this year. As…
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Week in Review — November 16, 2025
Eleven days out from Thanksgiving, and order volume is now clearly at holiday-season intensity for most sellers. Queue prioritization advice paying off, per seller reports Following Monday’s piece on sorting production by need-date rather than order-date, a few sellers specifically mentioned adopting a simple written tracking system this week and finding it genuinely reduced the…
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Corporate and Client Gift Keywords: A Niche Worth a Second Look
The IRS caps the deductible portion of a business gift at $25 per recipient per year. That single tax rule quietly shapes what a corporate buyer is willing to pay per unit, and it’s worth knowing before you price a bulk listing for this niche. Table of Contents Introduction Most Etsy sellers spend November tagging…