The first week of the new year, and a new CEO officially at the helm, alongside the usual post-holiday wind-down.
CEO transition: quiet so far, as expected
Consistent with our coverage this week, no major announcements or changes have come from Goyal’s first days as CEO, which tracks with typical transition patterns at large companies. We’ll continue watching for her first substantive public statements.
New Year refresh underway across seller shops
Several sellers reported completing the kind of shop refresh we outlined New Year’s Day, updated announcements, cleared holiday inventory, refreshed sections, with generally positive early feedback on how their shops now present heading into the year.
Gift card redemption window winding down, as expected
Following our coverage of this quieter shopping window in late December, sellers report the gift-card-driven sales bump has largely tapered as expected, a normal pattern as the post-holiday spending window closes.
Full-year 2025 numbers: sellers reflecting
A number of sellers shared reflections this week after pulling their full 2025 numbers, as we suggested in our year-end pieces. The general sentiment: a genuinely demanding year given everything from tariff pressure to the Creativity Standards overhaul, but a strong one financially for most shops that adapted along the way.
What we’re watching
Goyal’s early tenure as CEO, and how quickly the New Year shopping patterns, organizational and wellness-adjacent categories, begin showing up in seller sales data.
Back next Sunday.
This week on Crafts Daily Wire
- Closing Out 2025: Year-End Records Worth Pulling Now
- DodgePrint for Etsy Sellers: What Changed in Their Latest Update
- New Year Shop Refresh: Setting Up January Before the Year Actually Ends
- How to Adjust Listings for a New Year Shop Refresh
- Etsy’s New Chapter: What Sellers Can Expect From CEO Kruti Patel Goyal
