Latest posts
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One Year Later: The 4th of July and Wedding Season Playbook, Refined
A year ago this week, this site’s very first published piece split effort between a short, sharp patriotic buying window and a long, extended wedding season. A full year and more than 300 articles later, the core split still holds, but almost everything around it has changed. Table of Contents Introduction Most Etsy sellers approaching…
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A Year of Operational Lessons, Applied to a Short, Familiar Season
A year ago, the 4th of July and peak wedding season was the very first thing this site covered. The same short, low-stakes holiday returning now, after a Creativity Standards overhaul, a tariff shock, a CEO transition, and a Purchase Protection rebuild, is a real test of whether operational lessons actually compound into habits, or…
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Closing Out Pride Month and Looking Toward the 4th of July
NRF’s 2026 Independence Day survey found 87% of consumers plan to celebrate the Fourth of July this year, spending a record average of $94.41 on food alone. That’s a real, short buying window landing on top of a wedding season that never actually paused. Table of Contents Introduction Pride Month is entering its final week,…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question at nearly every seasonal checkpoint throughout the past year. With Father’s Day’s final weekend just ahead and summer wedding season’s international orders continuing, worth a version reflecting where things stand nearly a full year into this changed environment. “It’s almost been a full year since we started this conversation…
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Star Sellers Get New Perks — Full Breakdown
Following last October’s easing of Star Seller qualification requirements, Etsy has announced new benefits and tools specifically for sellers who hold the badge, continuing what’s becoming a clear pattern of program investment under the current leadership. What’s new for Star Sellers specifically Beyond the search visibility advantage we’ve discussed throughout the year, buyers filtering specifically…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question every few months throughout the past year. With wedding season bringing its own wave of international orders, gifts for couples abroad, destination wedding guests, worth a version specific to this category. “I’m getting more international orders now that wedding season is picking up, mostly gifts for couples living abroad.…
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Gelato for Etsy Sellers: What Changed in Their Latest Update
Gelato’s own network data shows 140+ production hubs across 32 countries, with roughly 85-90% of orders produced in the same country where they’re delivered. That’s the exact kind of infrastructure that matters right now, with spring wedding season pushing international order volume up for a lot of Etsy shops. Table of Contents Introduction We covered…
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Wedding Season Production Planning: The Real Work Starts Now
The Knot’s Real Weddings Study puts the average US engagement at 15 months, which means a chunk of the wedding orders landing in your inbox this week are for events that are still six, eight, even ten months out. Table of Contents Introduction We’ve watched wedding season go from the quieter, listing-prep phase we covered…
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Etsy’s Q4 Numbers: Marketplace GMS Grows Even as Depop Exits
Etsy reported its fourth-quarter 2025 results this week, the first earnings report under new CEO Kruti Patel Goyal, alongside further detail on the Depop sale we covered last week. Worth unpacking what the actual numbers say about how the platform performed through the eventful season we spent months covering. The headline: marketplace growth despite a…
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Getting Ahead of Spring Wedding Season Before It Ramps Up
The Knot’s 2025 Real Weddings Study puts the average US engagement at 15 months, and roughly half of couples start actively planning a full year out. The couple who books your shop this week could easily be planning a wedding date more than a year from now. Table of Contents Introduction With Valentine’s Day wrapped…