Latest posts
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One Year Later: The 4th of July and Wedding Season Playbook, Refined
A year ago this week, this site’s very first published piece split effort between a short, sharp patriotic buying window and a long, extended wedding season. A full year and more than 300 articles later, the core split still holds, but almost everything around it has changed. Table of Contents Introduction Most Etsy sellers approaching…
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Graduation’s Peak Week: Executing the Final Push
Graduation ceremonies aren’t one deadline. Colleges cluster theirs in mid-May, while most high schools run into early-to-mid June, so a shop treating “graduation season” as a single cutoff date is sorting its queue by the wrong clock. Table of Contents Introduction Graduation’s peak week is a compressed, hard-deadline stretch layered on top of a wedding…
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Closing Out Mother’s Day, Peaking Into Graduation Season
NRF’s 2026 graduation survey, fielded April 30 through May 6, found consumers plan to spend a record $7.2 billion on graduation gifts this year, up from $6.8 billion in 2025, with the average shopper spending $177 per graduate. Table of Contents Introduction Mother’s Day just closed, and if your shop still has Mother’s Day listings…
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Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
We’ve answered versions of this question throughout the year. With this week’s Purchase Protection overhaul introducing a new dimension to dispute and account issues, worth a version that accounts for the current, evolved landscape. “A Mother’s Day listing just got pulled, and I’m not sure if this is the usual Creativity Standards issue or something…
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Scaling Production Help as Wedding Season Reaches Its Peak
Mother’s Day 2026 spending is on track to hit a record $38 billion nationally, an 11.4% jump over last year, according to the National Retail Federation. For any Etsy shop already running near capacity on wedding orders, that’s not a side note. It’s a second peak landing directly on top of the first. Table of…
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Mother’s Day Is Coming: Getting Ahead of It While Wedding Season Continues
The National Retail Federation projects Mother’s Day 2026 spending will hit a record $38 billion, with shoppers planning to spend a record average of $284.25 per person on gifts and celebrations. That’s real money moving through gift-oriented Etsy categories in the next three weeks, on top of wedding season’s own peak. Table of Contents Introduction…
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Managing Cash Flow Through a Multi-Month Wedding Season
Wedding vendors industry-wide typically collect a nonrefundable retainer of 25 to 50 percent at booking, precisely because the work and material commitments start months before the event itself. An Etsy shop selling into wedding season faces the same timing mismatch between when money is promised and when costs actually hit, and the fix is a…
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Running Two Seasons at Once, Again: Easter’s Close and Wedding Season’s Peak
Wedding season accounts for roughly 76% of all US weddings between May and October, according to The Knot’s Real Weddings data, which is exactly why it can’t be allowed to lose out to a smaller holiday’s final-week urgency. Table of Contents Introduction We used this exact playbook last October, when Halloween’s final week collided with…
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Easter Keywords: A Deeper Look With the Date Now Under a Month Away
The National Retail Federation projects Easter spending will hit a record $24.9 billion this year, or $195.59 per shopper, and 92% of that spend touches categories an Etsy shop can realistically compete in. With Easter falling on April 5 this year, the holiday is now close enough to warrant a deeper, more specific keyword pass…
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St. Patrick’s Day’s Final Two Weeks: What’s Left to Do
St. Patrick’s Day search behavior compresses into a window nearly as sharp as Halloween’s, just at a fraction of the scale. With under two weeks left, this is close to the last point where a new listing has any real runway to gain traction before search interest drops off entirely. Table of Contents Introduction If…