Latest posts

  • Week in Review — February 1, 2026

    January closes out with Valentine’s Day now the clear near-term focus, and the discount-transparency story from last week still without a formal Etsy response. Discount story: quiet on Etsy’s end, still discussed by sellers No detailed public statement has emerged addressing last week’s investigative reporting, though seller conversation about their own discount transparency practices has…

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  • Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?

    We’ve answered versions of this question in September and again in November. With a full year of this new cost environment now behind us, and Valentine’s Day bringing its own smaller wave of international orders, worth a version reflecting what’s actually settled into place versus what’s still evolving. “It’s been almost a year since the…

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  • Week in Review — January 18, 2026

    A steady, quieter week, with Valentine’s Day preparation now the clear focus for a lot of sellers. Valentine’s prep momentum building Following Wednesday’s piece on early Valentine’s and Galentine’s keywords, several sellers reported already publishing new listings this week, consistent with the early-mover pattern we’ve emphasized for every seasonal category throughout the past year. Restocking…

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  • Rebuilding Inventory and Restocking After the Holiday Depletion

    Sellers who shifted suppliers last spring under tariff pressure now have a full year of real cost, quality, and reliability data to judge that decision by, not the guesswork they had to work with at the time. Table of Contents Introduction These are the exact restocking checks we walked Etsy sellers through in the first…

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  • Week in Review — January 4, 2026

    The first week of the new year, and a new CEO officially at the helm, alongside the usual post-holiday wind-down. CEO transition: quiet so far, as expected Consistent with our coverage this week, no major announcements or changes have come from Goyal’s first days as CEO, which tracks with typical transition patterns at large companies.…

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  • Etsy’s New Chapter: What Sellers Can Expect From CEO Kruti Patel Goyal

    As of today, Kruti Patel Goyal has officially taken over as Etsy’s CEO, succeeding Josh Silverman, who moves into the role of executive chairman. We covered the announcement back in October; with the transition now actually in effect, worth revisiting what’s realistically ahead. What we actually know versus what’s speculation Goyal’s background overseeing Etsy’s Depop…

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  • Week in Review — December 28, 2025

    A quieter week, as expected, with attention shifting from the season’s peak intensity toward wind-down and early reflection. Return scam pattern confirmed circulating Following Friday’s alert about fake refund-redirect requests, we heard from a few additional sellers describing similar attempts this week, consistent with the pattern of scams exploiting genuinely elevated normal activity, in this…

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  • Christmas Day: Taking the Rest You’ve Earned

    A 2023 American Psychological Association survey found that 57% of workers reported negative impacts from work-related stress commonly associated with burnout, and self-employed owners carry that risk longer because there’s no manager telling them to stop. Table of Contents Introduction Most Etsy sellers treat Christmas Day like any other day the inbox is open, quietly…

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  • Christmas Eve: The Very Last Instant-Gift Rush

    By December 24, the National Retail Federation has found that a meaningful share of holiday shoppers are still actively buying gifts, with early-December surveys showing consumers had completed only about half their shopping heading into the season’s final stretch. Whatever’s left of that gap on Christmas Eve has one thing in common: none of it…

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  • Last-Minute Shipping Deadline Language: Getting It Right in the Final Weeks

    USPS’s own 2025 recommendation for Ground Advantage packages to arrive in the contiguous US by Christmas is December 17. That’s one specific date. “Order soon for holiday delivery” isn’t a date, and that gap is exactly what’s costing unclear listings sales right now. Table of Contents Introduction With Thanksgiving weekend just over a week away,…

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