Week in Review — January 25, 2026

The discount-transparency story dominated this week, alongside a related scam attempt and continued Valentine’s momentum.

Discount investigation: no formal Etsy response yet

As of this writing, we still haven’t seen a detailed public statement from Etsy addressing Thursday’s investigative reporting on discount display practices. Seller discussion this week has been substantial, with a fair amount of sellers using it as a prompt to review their own discount messaging for genuine transparency, a reasonable response regardless of how the broader story develops.

Related phishing scam confirmed active

Consistent with Friday’s alert, several sellers reported similar fake “compliance review” messages this week, confirming it as an active attempt riding on the real news story’s currency.

Valentine’s Day: strong, expected momentum

Sellers across relevant categories report search traffic and early sales tracking closely with what we’d expect given the keyword and listing work covered over the past couple of weeks, no surprises, just steady, expected seasonal build.

CEO’s first substantive comments still pending

Nearly a full month into her tenure, we still haven’t seen a major public statement from Goyal on strategic direction, a notably quiet start compared to some other executive transitions. We’d expect this to change relatively soon simply given how much is happening across the platform right now that likely warrants some public comment.

What we’re watching

Whether Etsy responds to the discount transparency story, and Valentine’s Day continuing to build toward its early February peak.

Back next Sunday.

This week on Crafts Daily Wire

• This Week on Etsy: Shop Manager Dashboard Tweaks
• CedCommerce for Etsy Sellers: 3 Features Most Sellers Never Turn On
• Valentine’s Day and Galentine’s: The Keyword and Listing Guide
• Is Etsy Lying About Seller Discounts? A Look at the Numbers
• Scam Alert: What’s Targeting Etsy Sellers This Week