Latest posts
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Week in Review — September 28, 2025
Closing out September with Q4 planning now the clear focus across seller conversation. Cash flow planning resonating Following Thursday’s piece on Q4 cash flow, several sellers reached out specifically about the staggered-ordering approach, with a few mentioning they’d never considered it as an option versus a single large upfront inventory purchase. Worth revisiting that piece…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake wholesale and reseller inquiries, timed to Q4 planning season, targeting sellers looking to grow ahead of the holidays. The setup With sellers actively thinking about Q4 growth and inventory planning, several reported unsolicited messages this week claiming to represent a retail store or wholesale buyer interested in placing a large recurring…
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Cash Flow Planning for Q4: Buying Inventory Ahead of the Rush
Last year’s holiday season set a new sales record: $994.1 billion in core retail sales between November 1 and December 31, up 4% over 2023. Every dollar of that demand has to be funded with inventory cash weeks or months before it turns into a sale. Table of Contents Introduction Q4 doesn’t just demand more…
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Thanksgiving and Early Holiday Keyword Guide: Getting Ahead of the November Rush
49% of consumers say they began Halloween shopping in September or earlier this year, up from 47% a year earlier, according to a National Retail Federation consumer survey released this month. That same early-shopping instinct extends into Thanksgiving and holiday-gift searches, and if your listings in those categories aren’t live and indexed yet, that traffic…
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Week in Review — September 21, 2025
Halloween is now clearly the dominant seasonal story, alongside continued Q4 planning conversation. Halloween momentum building fast Following Wednesday’s keyword guide, several sellers reported Halloween listings published earlier this month are already converting well, consistent with how sharp this category’s demand curve tends to be. If you haven’t published Halloween-adjacent inventory yet, the window is…
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Halloween Keyword Guide: What Buyers Are Searching Right Now
Halloween spending is on pace to hit a record $13.1 billion in 2025, according to the National Retail Federation, with costumes ($4.3 billion) and decorations ($4.2 billion) together accounting for a combined $8.5 billion of that total. Search volume on Etsy is climbing right alongside it, and buyer language at this stage of the season…
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Fall Photography Refresh: Small Changes That Make Old Listings Feel Current
Not every listing needs to be new for fall to feel current. For most year-round inventory, a modest photography refresh signals seasonal relevance without the time investment of building new listings from scratch. Table of Contents Introduction Most Etsy sellers hear “seasonal refresh” and picture a full reshoot: new props, new lighting, a weekend gone.…
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Fall Keyword Patterns: What’s Actually Driving Search Right Now
Google’s own search data shows interest in “pumpkin spice latte” now peaks in August, not September or October like it did before 2018. Fall keyword behavior on Etsy is shifting earlier the same way, and a listing still waiting for October to “feel like fall” is already behind. Table of Contents Introduction If your shop’s…
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Refreshing Your Shop’s Homepage and Sections for Fall
A homepage still leading with summer or back-to-school inventory in September reads to a buyer as a shop that hasn’t been actively tended, even when the products underneath are perfectly good. Table of Contents Introduction With back-to-school wrapped and September underway, most Etsy sellers are thinking about new fall listings, not the homepage those listings…
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Week in Review — August 31, 2025
Closing out August with the tariff story now fully confirmed rather than developing, plus a clean wrap on back-to-school. The tariff exemption ending: reactions this week Following our deeper look Saturday at the end of the de minimis exemption, seller reaction this week has been resigned more than shocked, given how much runway sellers have…