Latest posts
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New Year Shop Refresh: Setting Up January Before the Year Actually Ends
31% of Americans say they’ll make a New Year’s resolution for 2026, according to a YouGov poll fielded December 9-11, 2025, and the search behavior tied to those resolutions, planners, organization, self-improvement, starts climbing before the ball even drops. Table of Contents Introduction With 2025 closing tonight, most sellers are doing one of two things:…
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Closing Out 2025: Year-End Records Worth Pulling Now
Etsy sellers who track cost of goods throughout the year can generate most of their tax-season profit and loss report in minutes rather than reconstructing it from a shoebox of receipts, according to inventory-and-accounting platforms built specifically for makers. Table of Contents Introduction This is the exact five-record pull we recommend to Etsy sellers every…
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Hanukkah Keywords: A Distinct Search Pattern Worth Its Own Attention
Hanukkah 2025 runs from sundown on December 14 through nightfall on December 22, according to Hebcal’s Jewish calendar data. That’s a full eight-day holiday landing entirely inside the same ten days most Etsy shops treat as an undifferentiated “Christmas rush,” which is exactly why a generic holiday listing misses this buyer. Table of Contents Introduction…
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Craftybase for Etsy Sellers: How It Stacks Up Against the Free Alternatives
A shop pricing off last year’s cost assumptions during a high-volume season can discover, only after the fact, that its best-selling holiday item was earning far less than expected. That’s the exact risk this comparison is built to help you avoid before Q4 volume makes the mistake expensive. Table of Contents Introduction Most Etsy sellers…
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Thanksgiving Week Search Behavior: What Shifts in the Days Before the Holiday
Last Thanksgiving weekend, an estimated 197 million consumers shopped over the five-day Cyber Five stretch, with 87.3 million shopping online on Black Friday alone, according to the National Retail Federation’s post-weekend survey. Thanksgiving week already has its own distinct buying window and its own search patterns, separate from the run-up to Black Friday. Treat it…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We answered this question back in August, mostly in the context of a seasonal transition. With Halloween ending today and a huge industry news story breaking this week, worth a version of this answer specific to this particular moment. “My shop’s traffic dropped sharply right at the end of October. Is this just Halloween ending,…
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Halloween Wrap-Up: Clearing Inventory and Capturing What You Learned
The gap between Halloween ending and the holiday rush starting is measured in days, not weeks. What you do with those days matters more than almost any other transition on the Etsy calendar. Table of Contents Introduction With Halloween ending this week, it’s worth closing out the season with the same deliberateness we suggested for…
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Halloween’s Final Stretch: Capturing Last-Minute Shoppers
The National Retail Federation’s 2025 consumer survey found Halloween spending would hit a record $13.1 billion, with 49% of shoppers starting before October even began. That still leaves just over half the market, including roughly $4.3 billion in costume spending alone, deciding in the exact window this guide covers. Table of Contents Introduction October is…
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CedCommerce for Etsy Sellers: Is It Still Worth Paying For?
Table of Contents CedCommerce’s Etsy integration app lists four Shopify plan tiers starting around $9/month for a single small-catalog account and scaling to roughly $59/month for a 1,000-product, two-account setup. If you only sell on Etsy, every one of those tiers buys you exactly nothing. Introduction Most sellers who add a second sales channel keep…