Latest posts
-
Week in Review — January 11, 2026
A settling-in week, with New Year search patterns starting to show real traction and the usual post-holiday operational tasks well underway. New Year keyword strategy paying off early Following Wednesday’s piece on organization and wellness-oriented search behavior, several sellers in relevant categories reported strong early results, consistent with how quickly this particular buyer motivation tends…
-
Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “new year promotion” partnership offers, exploiting the general planning and goal-setting energy of January to pitch a too-good marketing opportunity. The setup Several sellers reported messages this week from accounts offering to include their shop in a “2026 best Etsy shops” roundup, a curated New Year gift guide, or a similar…
-
Handling Post-Holiday Returns and Exchanges Without Losing Your January
Etsy requires sellers to state a return and exchange policy on every physical listing, even a policy of “no returns,” and buyers are responsible for return shipping costs unless a seller says otherwise. That one setting, checked in January instead of assumed, is what separates a manageable return week from a backlog that eats your…
-
New Year Keywords: Organization, Wellness, and the ‘Fresh Start’ Buyer
31% of Americans say they’ll make a New Year’s resolution or set a goal for 2026, and adults under 45 are roughly twice as likely to do it as adults over 45. That’s the buyer showing up in your shop’s search traffic right now, whether your listings are ready for them or not. Table of…
-
This Week on Etsy: Messaging and Inbox Changes
A small messaging interface update this cycle, a reasonable one to note as message volume settles back down from the holiday peak. What changed Etsy made a minor adjustment to how read receipts and response-time tracking display within the seller inbox, building on the threading and grouping changes we’ve tracked at a few points throughout…
-
Week in Review — January 4, 2026
The first week of the new year, and a new CEO officially at the helm, alongside the usual post-holiday wind-down. CEO transition: quiet so far, as expected Consistent with our coverage this week, no major announcements or changes have come from Goyal’s first days as CEO, which tracks with typical transition patterns at large companies.…
-
How to Adjust Listings for a New Year Shop Refresh
Etsy caps every shop at 20 custom sections, and most shops walk into January with several of them still organized around a holiday that ended a week ago. Table of Contents Introduction With 2025 now behind us, this is the practical, listing-by-listing version of the broader refresh we talked about on New Year’s Eve, in…
-
New Year Shop Refresh: Setting Up January Before the Year Actually Ends
31% of Americans say they’ll make a New Year’s resolution for 2026, according to a YouGov poll fielded December 9-11, 2025, and the search behavior tied to those resolutions, planners, organization, self-improvement, starts climbing before the ball even drops. Table of Contents Introduction With 2025 closing tonight, most sellers are doing one of two things:…
-
Closing Out 2025: Year-End Records Worth Pulling Now
Etsy sellers who track cost of goods throughout the year can generate most of their tax-season profit and loss report in minutes rather than reconstructing it from a shoebox of receipts, according to inventory-and-accounting platforms built specifically for makers. Table of Contents Introduction This is the exact five-record pull we recommend to Etsy sellers every…
-
Week in Review — December 28, 2025
A quieter week, as expected, with attention shifting from the season’s peak intensity toward wind-down and early reflection. Return scam pattern confirmed circulating Following Friday’s alert about fake refund-redirect requests, we heard from a few additional sellers describing similar attempts this week, consistent with the pattern of scams exploiting genuinely elevated normal activity, in this…