Latest posts
-
Week in Review — February 1, 2026
January closes out with Valentine’s Day now the clear near-term focus, and the discount-transparency story from last week still without a formal Etsy response. Discount story: quiet on Etsy’s end, still discussed by sellers No detailed public statement has emerged addressing last week’s investigative reporting, though seller conversation about their own discount transparency practices has…
-
Reviewing Your 2025 Ad Spend Before Setting a 2026 Budget
Etsy’s own guidance is to let a campaign run about 30 days before touching it, because the optimization system needs time to find patterns in your traffic. A full calendar year gives you twelve of those windows stacked end to end. Most sellers still never look back at more than the last one. Table of…
-
The Final Valentine’s Push: Last-Minute Keyword and Listing Checks
With the holiday roughly two weeks away, this is the final window where new listing optimization can still meaningfully affect this season’s results, rather than simply confirming what’s already in place. Table of Contents Introduction Most Etsy sellers treat the two weeks before Valentine’s Day as a monitoring period: listings are live, tags are set,…
-
S27 POD for Etsy Sellers: How It Stacks Up Against the Free Alternatives
S27 POD’s per-listing rebuild costs $5 with no subscription attached, and the audit that scores your listing first is free. That changes the actual comparison worth making against doing the same work by hand. Table of Contents Introduction We covered S27 POD’s algorithm-tracking and title-compliance features back in October, when the tool was still new…
-
Valentine’s Production Planning: The Final Two-Week Window
USPS Priority Mail is a 1-3 business day service, and it isn’t guaranteed. With Valentine’s Day 2026 landing on a Saturday and only two weeks of runway left, there’s a lot less room to fix a wrong capacity assumption than there was during the December rush. Table of Contents Introduction With Valentine’s Day now roughly…
-
Valentine’s Day and Galentine’s: The Keyword and Listing Guide
The National Retail Federation’s most recent Valentine’s Day survey projected record spending of roughly $29.1 billion, with shoppers budgeting an average of about $199.78 in gifts. Thirty-five percent of that spending now includes gifts for pets, not just partners. Table of Contents Introduction By the third week of January, Valentine’s Day search volume on Etsy…
-
Week in Review — January 18, 2026
A steady, quieter week, with Valentine’s Day preparation now the clear focus for a lot of sellers. Valentine’s prep momentum building Following Wednesday’s piece on early Valentine’s and Galentine’s keywords, several sellers reported already publishing new listings this week, consistent with the early-mover pattern we’ve emphasized for every seasonal category throughout the past year. Restocking…
-
Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We’ve answered versions of this question in August and October. With January’s quieter pace, worth a version specifically addressing the post-holiday seasonal transition, since this time of year has its own particular explanation worth ruling in or out first. “My views dropped sharply after the holidays. Is this just the season ending, or is something…
-
Rebuilding Inventory and Restocking After the Holiday Depletion
Sellers who shifted suppliers last spring under tariff pressure now have a full year of real cost, quality, and reliability data to judge that decision by, not the guesswork they had to work with at the time. Table of Contents Introduction These are the exact restocking checks we walked Etsy sellers through in the first…
-
Setting Real 2026 Goals for Your Shop, Not Just Resolutions
Etsy’s own Seller Handbook advises breaking a shop’s yearly vision into landmark goals rather than a running to-do list, and checking your stats roughly every two weeks to see whether those goals are actually moving. That two-week rhythm, not a single January resolution, is what separates a goal that survives February from one that doesn’t.…