Latest posts
-
St. Patrick’s Day and Early Easter Keywords: What’s Building Now
St. Patrick’s Day 2025 pulled in $7 billion in total US spending at $44 per person, according to the National Retail Federation. Easter the same year pulled in $23.6 billion at $189.26 per person, more than four times the per-person spend. That gap should shape how much shelf space each holiday gets in your shop…
-
Week in Review — February 15, 2026
Valentine’s Day has come and gone, and attention is already shifting toward spring. Valentine’s Day: a strong, clean close to the season Sellers across relevant categories report a solid final push, with the digital and gift-card options we emphasized throughout the final week reportedly capturing meaningful last-minute traffic, consistent with the pattern we’d expect based…
-
Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
We’ve answered versions of this question at nearly every point in the year, including the version we covered during the November rush. With the timing particularly unfortunate this time, the day before Valentine’s Day itself, worth a version specifically addressing what to do when it happens right before a deadline. “One of my Valentine’s bestsellers…
-
Closing Out Valentine’s Day: A Quick Wrap-Up Before Spring Takes Over
National Retail Federation data puts 2026 Valentine’s Day spending at a record $29.1 billion, with shoppers budgeting an average of $199.78 per person. That volume disappears almost overnight once February 14th passes, which is exactly why the wrap-up matters as much as the rush itself. Table of Contents Introduction With Valentine’s Day two days out,…
-
The Absolute Last-Minute Valentine’s Shopper: What They’re Searching Right Now
Shoppers are budgeting a record $199.78 on average for Valentine’s Day gifts this year, and total US spending is projected to hit $29.1 billion, according to the National Retail Federation’s 2026 survey. A meaningful share of that spending happens in the final 72 hours, and it looks nothing like the browsing-stage searches from three weeks…
-
The Week-Of: Handling Valentine’s Day’s Final Stretch
Star Seller status requires responding to at least 95% of initial buyer messages within 24 hours, according to Etsy’s own tracking criteria. In the final week before a hard-deadline holiday, that response window is also the difference between capturing a nervous last-minute buyer and losing them to a shop that answered first. Table of Contents…
-
Week in Review — February 8, 2026
Valentine’s Day is now less than a week out, and the season’s final push is well underway. Trend report guidance already showing up in new listings Following our decoding of Etsy’s Spring/Summer 2026 Trend Report, several sellers report already testing new listings incorporating Patina Blue and Washed Linen-adjacent aesthetics, mostly as modest additions to existing…
-
Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “rush order” requests specifically timed to Valentine’s Day’s approaching deadline, similar in structure to the wholesale and bulk-order scams we’ve tracked at other points this year but adapted to the urgency of this final Valentine’s push. The setup Several sellers reported buyers this week requesting an urgent, expedited custom order, often…
-
The Final Ten Days: Executing Valentine’s Cleanly
Etsy’s Star Seller program requires 95% or more of orders to ship within your stated processing time to keep the badge. Ten days out from Valentine’s Day, that number gets decided by the tactics in this list, not by good intentions. Table of Contents Introduction Ten days out, strategy is done. Whatever keyword work, listing…
-
Valentine’s Day Final Countdown: The Last Full Week of Search Behavior
With Valentine’s Day exactly ten days out, buyer search behavior enters its final, most decisive phase. Listings that haven’t adjusted their messaging for it are about to lose the buyers who matter most this week. Table of Contents Introduction With ten days left before Valentine’s Day, a lot of Etsy sellers are still running the…