Latest posts
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Wedding Season Keyword Refresh: What’s Changed Since Last Year
Sage green is the single most-chosen wedding color for 2026, appearing in roughly 30% of weddings and showing up in some green palette in 53% of them, according to Zola’s 2026 wedding color forecast. If your wedding-category tags still say “rustic barn wedding” and nothing else, you’re leaving an entire year of buyer search behavior…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake Easter bulk-order requests, following the same structure as the back-to-school and holiday-season bulk scam variants we’ve tracked earlier this year, this time targeting sellers in personalized Easter basket and gift categories. The setup Several sellers reported messages claiming to represent a school, church group, or community organization requesting a large bulk…
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Mid-March Check-In: How Wedding Season Capacity Is Actually Holding Up
Star Seller status is reviewed by Etsy on the 1st of every month using your last three months of on-time shipping and response data. A capacity gap you catch in mid-March still has time to fix itself before that review; a gap you catch in late April usually doesn’t. Table of Contents Introduction If you…
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Easter’s Final Two and a Half Weeks: Sharpening Your Listings
Consumers are expected to spend a record $24.9 billion on Easter in 2026, an average of $195.59 per person, according to the National Retail Federation’s annual survey. With the holiday under three weeks out, most of that spending is about to happen fast. Table of Contents Introduction With Easter roughly eighteen days out, a lot…
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Week in Review — March 15, 2026
St. Patrick’s Day arrives tomorrow, and wedding season and Easter prep both continue building steadily alongside it. Section 230 story: no significant movement this week Consistent with our framing earlier this week, this remains an early-stage legislative discussion without concrete developments to report. We’ll continue monitoring but don’t expect meaningful movement in the near term.…
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Easter Keywords: A Deeper Look With the Date Now Under a Month Away
The National Retail Federation projects Easter spending will hit a record $24.9 billion this year, or $195.59 per shopper, and 92% of that spend touches categories an Etsy shop can realistically compete in. With Easter falling on April 5 this year, the holiday is now close enough to warrant a deeper, more specific keyword pass…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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St. Patrick’s Day’s Final Two Weeks: What’s Left to Do
St. Patrick’s Day search behavior compresses into a window nearly as sharp as Halloween’s, just at a fraction of the scale. With under two weeks left, this is close to the last point where a new listing has any real runway to gain traction before search interest drops off entirely. Table of Contents Introduction If…
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Marmalead for Etsy Sellers: How It Stacks Up Against the Free Alternatives
Marmalead has no free tier at all, and its Monthly plan runs $19/month according to its own pricing page. That’s a real cost to weigh against a season where a wrong keyword bet costs you weeks of production time, not just a few dollars. Table of Contents Introduction We covered Marmalead’s core offering back in…
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St. Patrick’s Day Is Almost Here: The Final Keyword Push
Americans are on track to spend a record $7.7 billion on St. Patrick’s Day in 2026, according to the National Retail Federation, up from $7 billion the year before, with three out of five consumers planning to celebrate. That’s real money moving through a shopping window most Etsy shops barely glance at. Table of Contents…