Latest posts
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What the Purchase Protection Changes Actually Mean for Your Shop
Etsy’s existing Purchase Protection program already caps seller-side exposure at $250 per eligible case and requires sellers to respond to an open case within two calendar days. That’s the enforcement backbone the platform is reportedly rebuilding as part of this spring’s overhaul, and it’s worth knowing cold before any new mechanics land. Table of Contents…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question every few months throughout the past year. With wedding season bringing its own wave of international orders, gifts for couples abroad, destination wedding guests, worth a version specific to this category. “I’m getting more international orders now that wedding season is picking up, mostly gifts for couples living abroad.…
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Gelato for Etsy Sellers: What Changed in Their Latest Update
Gelato’s own network data shows 140+ production hubs across 32 countries, with roughly 85-90% of orders produced in the same country where they’re delivered. That’s the exact kind of infrastructure that matters right now, with spring wedding season pushing international order volume up for a lot of Etsy shops. Table of Contents Introduction We covered…
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Managing Cash Flow Through a Multi-Month Wedding Season
Wedding vendors industry-wide typically collect a nonrefundable retainer of 25 to 50 percent at booking, precisely because the work and material commitments start months before the event itself. An Etsy shop selling into wedding season faces the same timing mismatch between when money is promised and when costs actually hit, and the fix is a…
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Refining Your Wedding Order Communication Workflow
Etsy expects sellers to respond to 80% of first messages in a thread within 48 hours to meet its baseline message-response standard, and to 95% within 24 hours to qualify for the Star Seller badge. A month into wedding season, that math gets a lot harder without a repeatable workflow behind it. Table of Contents…
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Week in Review — March 29, 2026
Closing out March with Easter behind us and wedding season now the singular focus for a lot of sellers. Easter wrapped cleanly, per most reports Sellers who followed clear cutoff dates through the holiday’s final week report a smooth close, consistent with the discipline we’ve emphasized throughout every seasonal deadline this year. Post-Easter visibility questions,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We’ve answered versions of this question at several points throughout the year. With Easter just having passed and wedding season in full swing, worth a version specifically addressing this particular seasonal transition. “My Easter-adjacent listings dropped off hard right after the holiday. Is this normal, or should I be worried?” If your listings are Easter-specific,…
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Running Two Seasons at Once, Again: Easter’s Close and Wedding Season’s Peak
Wedding season accounts for roughly 76% of all US weddings between May and October, according to The Knot’s Real Weddings data, which is exactly why it can’t be allowed to lose out to a smaller holiday’s final-week urgency. Table of Contents Introduction We used this exact playbook last October, when Halloween’s final week collided with…
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Easter’s Final Week and a Half: The Last Push
Etsy’s Star Seller program asks for 95% of orders shipped within your stated processing time, with tracking, and a 4.8+ average review rating over a rolling three-month window. One late, untracked personalized basket order in the final Easter stretch can put both numbers at risk in a single transaction. Table of Contents Introduction With Easter…
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Printify for Etsy Sellers: Is It Still Worth Paying For?
Printify’s Premium plan jumped from $29/month to $39/month on February 17, 2026, right as wedding season, one of the highest-stakes production windows on the Etsy calendar, was ramping up. That’s a real cost change worth running the numbers on before this season’s orders lock you in. Table of Contents Introduction Most sellers set up their…