Latest posts
-
Building Your Q4 Promotion Calendar Before October Arrives
Q4 packs six overlapping promotional moments, Halloween, Veterans Day, Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday, plus the shipping season running through Christmas and Hanukkah, into roughly nine weeks. Sellers who map that sequence in September, rather than deciding week to week, are the ones who aren’t scrambling on production and shipping cutoffs…
-
Halloween Keyword Guide: What Buyers Are Searching Right Now
Halloween spending is on pace to hit a record $13.1 billion in 2025, according to the National Retail Federation, with costumes ($4.3 billion) and decorations ($4.2 billion) together accounting for a combined $8.5 billion of that total. Search volume on Etsy is climbing right alongside it, and buyer language at this stage of the season…
-
Pricing Strategy Heading Into Q4, Given This Year’s Cost Pressures
As of August 29, 2025, the U.S. suspended duty-free de minimis treatment for low-value shipments from every country, not just China. That single change is why this year’s “should I raise prices before the holidays” question has a sharper edge than it usually does. Table of Contents Introduction Every seller runs into a version of…
-
The Tariff Exemption Is Gone — Here’s What It Costs Your Shop
We’ve tracked rising sourcing anxiety all summer. As of this week, the underlying policy shift driving it is fully in effect, and it’s worth laying out plainly what actually changed and what it means going forward. What happened The “de minimis” exemption, which allowed shipments valued at $800 or less to enter the United States…
-
End-of-Month Shop Audit: What to Check Before August Hits
Three separate stories (a Creativity Standards appeals process, a tariff-driven cost squeeze, and an ongoing platform boycott) are all live in Etsy seller forums at once this month, on top of the usual back-to-school and wedding season volume. That combination is exactly why a routine end-of-month check is worth more than usual this time. Table…
-
Closing Out Summer: Getting Your Sourcing and Merchandising Ready for Fall
On July 30, 2025, the same week this guide was written, the White House signed an executive order suspending duty-free de minimis treatment for imports from every country, effective August 29. If your fall or holiday line depends on imported materials, that’s a four-week window, not a vague “sometime this fall” problem. Table of Contents…
-
Getting Your Shop Ready for Back-to-School Before the Rush Hits
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the highest share since NRF began tracking early shopping in 2018. If you’re waiting for the rush to “feel” urgent before you prep your shop, a large share of your buyers have already started spending. Table of Contents Introduction Back-to-school is one of…
-
How to Adjust Listings for 4th of July & Peak Wedding Season
Late wedding orders generate the most damaging reviews of any category on Etsy, because the item carries a hard deadline that a birthday gift or a piece of home decor simply doesn’t have. Table of Contents Introduction The holiday’s over, and if you sold anything patriotic-themed, that inventory needs handling this week, not next month.…
-
4th of July & Peak Wedding Season: Keyword & Listing Guide for Sellers
Etsy’s own guidance has been clear that listings with US domestic shipping under roughly $6 get prioritized in search. July puts two buyers with completely different search habits in front of that same rule at the same time. Table of Contents Introduction If your July traffic looks fine but your July sales don’t, the problem…
-
Adapting Your 4th of July & Peak Wedding Season Strategy This Year
Patriotic-item search on Etsy spikes hard in the first week of July and drops off a cliff on the 5th, while wedding-category traffic stays elevated through most of August. Two buyer clocks run through the same shop at the same time. Table of Contents Introduction If your shop’s July traffic looks fine but July sales…