Latest posts
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One Week Out: The Final Standard Shipping Checklist
USPS Ground Advantage’s 2025 Christmas cutoff for the contiguous US lands on December 17, with Priority Mail following one day behind on December 18. Once those dates pass, standard shipping stops being a safe promise to make to any buyer expecting delivery by December 25. Table of Contents Introduction For most of the country, standard…
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Hanukkah Keywords: A Distinct Search Pattern Worth Its Own Attention
Hanukkah 2025 runs from sundown on December 14 through nightfall on December 22, according to Hebcal’s Jewish calendar data. That’s a full eight-day holiday landing entirely inside the same ten days most Etsy shops treat as an undifferentiated “Christmas rush,” which is exactly why a generic holiday listing misses this buyer. Table of Contents Introduction…
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Christmas and Hanukkah Shipping Crunch: Getting Your Core Deadline Messaging Right
Etsy’s own 2023 holiday analysis found shoppers using paid shipping upgrades to beat a cutoff jumped roughly 32% around Christmas (Etsy Seller Handbook, “Checklist: How to Ship Smoothly This Holiday Season”). The single line of text you write about your deadline is doing more selling than almost anything else on your listing page right now.…
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Gelato for Etsy Sellers: 3 Features Most Sellers Never Turn On
Gelato routes orders across a network of 130+ production partners in 32 countries, and says roughly 90% of orders print in the same country as the delivery address. Most sellers never check which specific partner is handling their order, or whether a faster production tier is even available for what they sell. Table of Contents…
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Small Business Saturday Broke Records — What Actually Sold
Data compiled over the weekend tells a more mixed story than some early seller chatter suggested. American Express’s annual Small Business Saturday survey put nationwide spending at an estimated $18 billion this year, down roughly 18% from $22 billion in 2024, even as some individual sellers reported a strong Thanksgiving Day’s calm before Small Business…
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Week in Review — November 30, 2025
Closing out the biggest weekend of the year, and November as a whole, with a genuinely eventful stretch behind us. The Cyber Five, overall: a strong weekend for most sellers Despite the search visibility concerns we tracked through the week, most sellers who reported in described Black Friday through Cyber Monday as a strong, sometimes…
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Printify for Etsy Sellers: What Changed in Their Latest Update
Printify updates its print provider Performance Scores weekly, using only the trailing four weeks of data. A provider that looked reliable in September can score very differently in the third week of November. Table of Contents Introduction Most sellers set up their Printify print provider once, back when they first listed a product, and never…
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Black Friday Weekend Operations: Staying Steady Through the Surge
To keep Star Seller status, Etsy requires a shop to respond to at least 95% of first buyer messages within 24 hours and ship at least 95% of orders on time with tracking, over a rolling three-month window. Black Friday weekend is the single hardest 72 hours of the year to hold both numbers steady,…
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Thanksgiving Week: What Actually Still Matters With Days Left
NRF’s annual consumer survey found holiday spending on track to cross $1 trillion for the first time in 2025, with online sales alone expected to reach $312 billion to $315 billion. That’s the backdrop for a week where an unresolved Etsy search bug is colliding with the single busiest shopping stretch of the year. Table…
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Visibility Crisis: Etsy’s Unresolved Search Bug Pushes Holiday Sellers to the Brink
With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…