Latest Articles

  • Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November

    In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…

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  • ShieldMyShop for Etsy Sellers: How It Stacks Up Against the Free Alternatives

    ShieldMyShop scans a shop’s active listings against a database of 500+ trademarked brand names and flags potential Creativity Standards, IP, and disclosure risks before Etsy’s own enforcement finds them, for a free trial that covers up to 50 listings and three lifetime scans. Table of Contents Introduction Most Etsy sellers find out they have a…

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  • Starting the Transition to Holiday Gift Mode While Halloween Is Still Running

    Roughly two out of every five holiday shoppers already start browsing and buying before November, according to National Retail Federation survey data. A shop that waits until Halloween ends to think about holiday positioning is starting behind a meaningful share of its own buyers. Table of Contents Introduction With Halloween in its final two weeks,…

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  • Week in Review — October 12, 2025

    Halloween’s peak week is here, and the Star Seller changes from earlier this week are already generating real seller reaction. Star Seller update: early reactions largely positive Following Monday’s coverage of the lowered order minimum and combined messaging threads, several smaller shops reported this week that they now qualify for the badge under the new…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “item didn’t arrive” claims timed deliberately around Halloween’s hard deadline, designed to pressure sellers into a fast refund or replacement without normal verification. The setup Several sellers in costume and decor categories reported buyers this week claiming an order never arrived, despite tracking showing successful delivery, and specifically pushing for an…

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  • Handling the Final-Week Halloween Rush Without Burning Out

    A Capital on Tap survey of small business owners found 79% report finding their work stressful, and 56% report poor mental health as a result. The final week before Halloween, right before an even longer Q4 crunch begins, is exactly the kind of stretch that produces it. Table of Contents Introduction These are the exact…

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  • Halloween Decor Niches: Spooky-Cute vs. Gothic Elegant vs. Kid-Friendly

    Halloween spending is projected to hit a record $13.1 billion in 2025, and 78% of that spending, roughly $4.2 billion, goes toward home decor alone, according to the National Retail Federation’s annual consumer survey. That’s a lot of buyers searching for a very specific aesthetic, and most of them are not searching for the word…

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  • S27 POD for Etsy Sellers: 3 Features Most Sellers Never Turn On

    S27 POD Listing Pad charges $5 for a one-time listing rebuild, with no subscription required, and its free audit tool will score your current listing before you pay for anything. Table of Contents Introduction Most print-on-demand sellers on Etsy treat their listing text as a one-time task: write a title, fill the tags, move on…

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  • Star Seller Just Got Easier — the New Bar, Explained

    Etsy’s Star Seller program includes criteria aimed at addressing some of the most common pain points sellers have raised about the badge. We weren’t able to independently pin down a single confirmed announcement this week for the specific changes below, current seller-facing guides describe these as the program’s standing criteria, so treat the “why now”…

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  • Week in Review — October 5, 2025

    Halloween’s final push is underway, and support case volume is already climbing ahead of the busier Q4 stretch. Halloween: full intensity now Sellers across costumes, decor, and party supplies report this is now the single busiest week of the category’s entire selling season, consistent with the compressed timeline we’ve discussed all along. If you’re in…

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