Latest Articles

  • Week in Review — November 16, 2025

    Eleven days out from Thanksgiving, and order volume is now clearly at holiday-season intensity for most sellers. Queue prioritization advice paying off, per seller reports Following Monday’s piece on sorting production by need-date rather than order-date, a few sellers specifically mentioned adopting a simple written tracking system this week and finding it genuinely reduced the…

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  • Corporate and Client Gift Keywords: A Niche Worth a Second Look

    The IRS caps the deductible portion of a business gift at $25 per recipient per year. That single tax rule quietly shapes what a corporate buyer is willing to pay per unit, and it’s worth knowing before you price a bulk listing for this niche. Table of Contents Introduction Most Etsy sellers spend November tagging…

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  • Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?

    We answered a version of this question back in September, when the de minimis exemption had just ended. With Q4’s real volume now arriving and holiday shipping deadlines adding a second layer of complexity, worth an updated, more specific answer. “I’m getting more international orders now that the holiday season is picking up, and I’m…

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  • Packaging and Unboxing: The Small Details That Matter More During Gift Season

    A large share of Q4 Etsy orders ship straight to a gift recipient who never sees the buyer place the order, which means your packaging is often the only impression of your shop that recipient ever gets. Table of Contents Introduction Here’s the deal: most of the year, a buyer opens their own package, judges…

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  • Stocking Stuffer and Small Gift Keywords: The Category Buyers Search Last, Not First

    Stocking-stuffer and small-gift search doesn’t peak with the rest of holiday shopping. It builds later, holds steady closer to the holiday itself, and rewards listings that lead with price ceiling and “add-on” framing over product description alone. Table of Contents Introduction We’ve covered recipient-first gift keywords and the broader November gift rush earlier this season,…

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  • Marmalead for Etsy Sellers: 3 Features Most Sellers Never Turn On

    Marmalead’s Seasonality tool shows a full year’s worth of keyword engagement history for every search term, plus a forward-looking forecast, but most subscribers never open the tab past the basic keyword search box. Table of Contents Introduction We gave Marmalead a full walkthrough back in July, covering the core keyword search and whether the subscription…

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  • Prioritizing Your Production Queue as Q4 Volume Peaks

    USPS’s own 2025 holiday calendar puts the last recommended send-by date for Ground Advantage at December 17 for a Christmas delivery. From today, that’s a little over five weeks, and every day your production queue runs behind is a day that cushion shrinks for every order still sitting in it. Table of Contents Introduction With…

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  • Week in Review — November 9, 2025

    Two weeks out from Thanksgiving, and the season’s real intensity is starting to show in seller conversation. Ad scam alert confirmed circulating Following Friday’s warning about fake Promoted Listings upgrade offers, we heard from several additional sellers this week describing similar attempts, including at least one report of a message appearing to come from a…

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  • Cyber Monday Digital Products: The Category’s Quiet Best Seller

    Etsy’s own 24-hour Cyber Monday event has generated the single highest day of sales on the platform in recent holiday seasons, according to eRank’s Holiday Sales Hub. If you sell anything digital, this is the one day of Q4 built almost entirely around your product’s biggest advantage: it arrives instantly. Table of Contents Introduction We…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake Etsy Ads or Promoted Listings “upgrade” offers, timed around sellers actively increasing ad budgets for the holiday season. The setup Several sellers reported messages this week, some appearing to come from within Etsy’s own messaging system through a compromised or fake account, offering a discounted or “guaranteed placement” upgrade to Promoted…

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