Latest Articles

  • Halloween Decor Niches: Spooky-Cute vs. Gothic Elegant vs. Kid-Friendly

    Halloween spending is projected to hit a record $13.1 billion in 2025, and 78% of that spending, roughly $4.2 billion, goes toward home decor alone, according to the National Retail Federation’s annual consumer survey. That’s a lot of buyers searching for a very specific aesthetic, and most of them are not searching for the word…

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  • S27 POD for Etsy Sellers: 3 Features Most Sellers Never Turn On

    S27 POD Listing Pad charges $5 for a one-time listing rebuild, with no subscription required, and its free audit tool will score your current listing before you pay for anything. Table of Contents Introduction Most print-on-demand sellers on Etsy treat their listing text as a one-time task: write a title, fill the tags, move on…

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  • Star Seller Just Got Easier — the New Bar, Explained

    Etsy’s Star Seller program includes criteria aimed at addressing some of the most common pain points sellers have raised about the badge. We weren’t able to independently pin down a single confirmed announcement this week for the specific changes below, current seller-facing guides describe these as the program’s standing criteria, so treat the “why now”…

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  • Week in Review — October 5, 2025

    Halloween’s final push is underway, and support case volume is already climbing ahead of the busier Q4 stretch. Halloween: full intensity now Sellers across costumes, decor, and party supplies report this is now the single busiest week of the category’s entire selling season, consistent with the compressed timeline we’ve discussed all along. If you’re in…

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  • Seller Mailbag: How Do I Actually Reach a Human at Etsy Support?

    We answered this back in July, but with Q4 approaching and support case volume typically climbing alongside it, worth an updated, more current version of the answer, especially since slow replies right now can also chip away at your Star Seller standing as order volume climbs. “I have a time-sensitive issue and the standard help…

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  • Managing Quality Under Halloween’s Hard Deadline

    A Halloween costume that arrives November 1st isn’t late. It’s useless. That single fact changes almost everything about how you should run production for the next four weeks. Table of Contents Introduction These are the exact habits that separate Etsy shops that sail through the last two weeks of October from shops that spend November…

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  • Halloween’s Final Stretch: Capturing Last-Minute Shoppers

    The National Retail Federation’s 2025 consumer survey found Halloween spending would hit a record $13.1 billion, with 49% of shoppers starting before October even began. That still leaves just over half the market, including roughly $4.3 billion in costume spending alone, deciding in the exact window this guide covers. Table of Contents Introduction October is…

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  • CedCommerce for Etsy Sellers: Is It Still Worth Paying For?

    Table of Contents CedCommerce’s Etsy integration app lists four Shopify plan tiers starting around $9/month for a single small-catalog account and scaling to roughly $59/month for a 1,000-product, two-account setup. If you only sell on Etsy, every one of those tiers buys you exactly nothing. Introduction Most sellers who add a second sales channel keep…

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  • Star Seller and Q4: Keeping Your Standing as Order Volume Climbs

    Star Seller requires a 95% message response rate within 24 hours, 95% on-time shipping, and an average review rating of 4.8 or higher, all measured over a rolling three-month window that Etsy re-checks on the first of every month. None of those thresholds move for Q4. Your margin for error does. Table of Contents Introduction…

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  • Week in Review — September 28, 2025

    Closing out September with Q4 planning now the clear focus across seller conversation. Cash flow planning resonating Following Thursday’s piece on Q4 cash flow, several sellers reached out specifically about the staggered-ordering approach, with a few mentioning they’d never considered it as an option versus a single large upfront inventory purchase. Worth revisiting that piece…

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