Latest posts
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Getting Ahead of Spring Wedding Season Before It Ramps Up
The Knot’s 2025 Real Weddings Study puts the average US engagement at 15 months, and roughly half of couples start actively planning a full year out. The couple who books your shop this week could easily be planning a wedding date more than a year from now. Table of Contents Introduction With Valentine’s Day wrapped…
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Closing Out Valentine’s Day: A Quick Wrap-Up Before Spring Takes Over
National Retail Federation data puts 2026 Valentine’s Day spending at a record $29.1 billion, with shoppers budgeting an average of $199.78 per person. That volume disappears almost overnight once February 14th passes, which is exactly why the wrap-up matters as much as the rush itself. Table of Contents Introduction With Valentine’s Day two days out,…
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The Week-Of: Handling Valentine’s Day’s Final Stretch
Star Seller status requires responding to at least 95% of initial buyer messages within 24 hours, according to Etsy’s own tracking criteria. In the final week before a hard-deadline holiday, that response window is also the difference between capturing a nervous last-minute buyer and losing them to a shop that answered first. Table of Contents…
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The Final Ten Days: Executing Valentine’s Cleanly
Etsy’s Star Seller program requires 95% or more of orders to ship within your stated processing time to keep the badge. Ten days out from Valentine’s Day, that number gets decided by the tactics in this list, not by good intentions. Table of Contents Introduction Ten days out, strategy is done. Whatever keyword work, listing…
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Reviewing Your 2025 Ad Spend Before Setting a 2026 Budget
Etsy’s own guidance is to let a campaign run about 30 days before touching it, because the optimization system needs time to find patterns in your traffic. A full calendar year gives you twelve of those windows stacked end to end. Most sellers still never look back at more than the last one. Table of…
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Valentine’s Production Planning: The Final Two-Week Window
USPS Priority Mail is a 1-3 business day service, and it isn’t guaranteed. With Valentine’s Day 2026 landing on a Saturday and only two weeks of runway left, there’s a lot less room to fix a wrong capacity assumption than there was during the December rush. Table of Contents Introduction With Valentine’s Day now roughly…
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Rebuilding Inventory and Restocking After the Holiday Depletion
Sellers who shifted suppliers last spring under tariff pressure now have a full year of real cost, quality, and reliability data to judge that decision by, not the guesswork they had to work with at the time. Table of Contents Introduction These are the exact restocking checks we walked Etsy sellers through in the first…
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Setting Real 2026 Goals for Your Shop, Not Just Resolutions
Etsy’s own Seller Handbook advises breaking a shop’s yearly vision into landmark goals rather than a running to-do list, and checking your stats roughly every two weeks to see whether those goals are actually moving. That two-week rhythm, not a single January resolution, is what separates a goal that survives February from one that doesn’t.…
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Handling Post-Holiday Returns and Exchanges Without Losing Your January
Etsy requires sellers to state a return and exchange policy on every physical listing, even a policy of “no returns,” and buyers are responsible for return shipping costs unless a seller says otherwise. That one setting, checked in January instead of assumed, is what separates a manageable return week from a backlog that eats your…
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How to Adjust Listings for a New Year Shop Refresh
Etsy caps every shop at 20 custom sections, and most shops walk into January with several of them still organized around a holiday that ended a week ago. Table of Contents Introduction With 2025 now behind us, this is the practical, listing-by-listing version of the broader refresh we talked about on New Year’s Eve, in…