Latest posts
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Handling Wedding Order Changes, Postponements, and Cancellations Gracefully
Etsy requires your seller-initiated cancellation rate to stay below 0.5% over a rolling three-month window to remain eligible for Star Seller status: roughly one cancellation for every 200 completed orders. During wedding season, that math gets tested more than any other time of year. Table of Contents Introduction Wedding season means more orders, and more…
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Managing Cash Flow Through a Multi-Month Wedding Season
Wedding vendors industry-wide typically collect a nonrefundable retainer of 25 to 50 percent at booking, precisely because the work and material commitments start months before the event itself. An Etsy shop selling into wedding season faces the same timing mismatch between when money is promised and when costs actually hit, and the fix is a…
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Refining Your Wedding Order Communication Workflow
Etsy expects sellers to respond to 80% of first messages in a thread within 48 hours to meet its baseline message-response standard, and to 95% within 24 hours to qualify for the Star Seller badge. A month into wedding season, that math gets a lot harder without a repeatable workflow behind it. Table of Contents…
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Running Two Seasons at Once, Again: Easter’s Close and Wedding Season’s Peak
Wedding season accounts for roughly 76% of all US weddings between May and October, according to The Knot’s Real Weddings data, which is exactly why it can’t be allowed to lose out to a smaller holiday’s final-week urgency. Table of Contents Introduction We used this exact playbook last October, when Halloween’s final week collided with…
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Wedding Season Keyword Refresh: What’s Changed Since Last Year
Sage green is the single most-chosen wedding color for 2026, appearing in roughly 30% of weddings and showing up in some green palette in 53% of them, according to Zola’s 2026 wedding color forecast. If your wedding-category tags still say “rustic barn wedding” and nothing else, you’re leaving an entire year of buyer search behavior…
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Mid-March Check-In: How Wedding Season Capacity Is Actually Holding Up
Star Seller status is reviewed by Etsy on the 1st of every month using your last three months of on-time shipping and response data. A capacity gap you catch in mid-March still has time to fix itself before that review; a gap you catch in late April usually doesn’t. Table of Contents Introduction If you…
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Easter Production Planning: Balancing It Against Wedding Season’s Demands
Easter 2026 falls on April 5, about three and a half weeks out from this article’s publish date, while spring wedding season is ramping toward its own peak at the same time. For shops whose catalogs touch both categories, that overlap is a real capacity problem, not just a scheduling inconvenience. Table of Contents Introduction…
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Wedding Season Production Planning: The Real Work Starts Now
The Knot’s Real Weddings Study puts the average US engagement at 15 months, which means a chunk of the wedding orders landing in your inbox this week are for events that are still six, eight, even ten months out. Table of Contents Introduction We’ve watched wedding season go from the quieter, listing-prep phase we covered…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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Applying Goyal’s First Earnings Commentary to Your Own Shop Planning
Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…