Latest posts
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Etsy’s New Chapter: What Sellers Can Expect From CEO Kruti Patel Goyal
As of today, Kruti Patel Goyal has officially taken over as Etsy’s CEO, succeeding Josh Silverman, who moves into the role of executive chairman. We covered the announcement back in October; with the transition now actually in effect, worth revisiting what’s realistically ahead. What we actually know versus what’s speculation Goyal’s background overseeing Etsy’s Depop…
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New Payments Policy: What Changes for International Sellers
Etsy updated its Payments Policy this week, expanding collection agent provisions worldwide rather than limiting them to a specific set of countries as under the previous policy language. Worth understanding what actually changed and whether it affects your shop, particularly given the timing right in the middle of the season’s peak processing volume. What the…
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Etsy Names Patina Blue Its 2026 Color of the Year (Plus a First-Ever Texture of the Year)
Etsy announced its 2026 Color of the Year this week: Patina Blue, inspired by the natural aging process of copper, alongside a genuinely new addition to this annual tradition, a first-ever Texture of the Year: Washed Linen. What the color and texture actually represent Patina Blue is described as embodying “the quiet magic of change,”…
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Small Business Saturday Broke Records — What Actually Sold
Data compiled over the weekend tells a more mixed story than some early seller chatter suggested. American Express’s annual Small Business Saturday survey put nationwide spending at an estimated $18 billion this year, down roughly 18% from $22 billion in 2024, even as some individual sellers reported a strong Thanksgiving Day’s calm before Small Business…
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Visibility Crisis: Etsy’s Unresolved Search Bug Pushes Holiday Sellers to the Brink
With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…
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Etsy Names New CEO as Growth Stalls
The CEO transition rumors we flagged briefly last weekend are confirmed: Josh Silverman is stepping down as Etsy’s CEO, with Kruti Patel Goyal, currently the company’s growth chief and previously the executive overseeing Etsy’s Depop resale app, named as his successor, effective January 1, 2026, per Etsy’s official announcement. Silverman will move into the role…
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Star Seller Just Got Easier — the New Bar, Explained
Etsy’s Star Seller program includes criteria aimed at addressing some of the most common pain points sellers have raised about the badge. We weren’t able to independently pin down a single confirmed announcement this week for the specific changes below, current seller-facing guides describe these as the program’s standing criteria, so treat the “why now”…
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Etsy’s New AI Tools, Tested
Etsy rolled out a set of new AI-powered seller tools this month, as first reported in early September, aimed at reducing the time cost of listing creation and buyer communication. Worth a practical look at what each one actually does and where it genuinely helps versus where it falls short. Attribute suggestions Etsy’s system now…
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‘My Etsy Shop Is Dead’: Sellers on Surviving the Tariff Shock
National coverage from NPR caught up this week with a story we’ve been tracking on this site since early summer: the real, and in some cases severe, financial impact the end of the de minimis exemption is having on Etsy sellers who depend on imported materials. The scale of the impact, in sellers’ own words…
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The Tariff Exemption Is Gone — Here’s What It Costs Your Shop
We’ve tracked rising sourcing anxiety all summer. As of this week, the underlying policy shift driving it is fully in effect, and it’s worth laying out plainly what actually changed and what it means going forward. What happened The “de minimis” exemption, which allowed shipments valued at $800 or less to enter the United States…