Latest posts
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Etsy Q1 2026 Earnings: GMS Growth, Agentic AI Tests & the Depop Sale Delay
Etsy reported first-quarter 2026 results this week, the first full quarter under Goyal’s leadership, alongside a few notable disclosures worth unpacking: continued marketplace growth, early tests of agentic AI features, and a delay in the Depop sale’s expected closing. Continued GMS growth, building on Q4’s positive trend Following Q4’s encouraging numbers, which we covered back…
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Star Sellers Get New Perks — Full Breakdown
Following last October’s easing of Star Seller qualification requirements, Etsy has announced new benefits and tools specifically for sellers who hold the badge, continuing what’s becoming a clear pattern of program investment under the current leadership. What’s new for Star Sellers specifically Beyond the search visibility advantage we’ve discussed throughout the year, buyers filtering specifically…
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Etsy Overhauls Purchase Protection: Faster Filing, Bigger Coverage
Following the initial Spring Shakeup announcement two weeks ago, the full details of Etsy’s Purchase Protection overhaul are now confirmed. This is a substantial change worth understanding in concrete terms, and it’s worth pairing with what these changes actually mean for your shop in practice. The specific changes Etsy has nearly doubled its human review…
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Etsy’s Spring Shakeup: Purchase Protection, Shop Updates & a Design Refresh
The Purchase Protection rumors we’ve been tracking for two weeks are confirmed this week: Etsy is rolling out a significant set of changes spanning its Purchase Protection program, shop-level updates, and a broader design refresh across the platform. Worth unpacking what’s actually included, with more detailed specifics expected as the rollout continues. Purchase Protection changes:…
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Etsy Updates Seller Tools, Adds Performance-Data Insights
Etsy published a roundup this week of seller tool changes made so far this year, including updates to the seller listing form and expanded insights tools, the kind of feature set third-party options like Insight Agent have offered for a while, aimed at helping sellers make more data-driven decisions. Worth stepping back to look at…
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Congress Is Weighing Section 230 Changes — the Risk to Etsy Sellers
Reporting this week highlights growing Congressional discussion around potentially sunsetting or significantly reforming Section 230, the legal provision that shields online platforms, including marketplaces like Etsy, eBay, and Amazon, from liability for content posted by third parties, in this case, individual sellers’ listings. Worth understanding why this matters well beyond the usual social-media-focused framing this…
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Etsy’s Q4 Numbers: Marketplace GMS Grows Even as Depop Exits
Etsy reported its fourth-quarter 2025 results this week, the first earnings report under new CEO Kruti Patel Goyal, alongside further detail on the Depop sale we covered last week. Worth unpacking what the actual numbers say about how the platform performed through the eventful season we spent months covering. The headline: marketplace growth despite a…
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Etsy Sells Depop to eBay for $1.2B — Why It Matters to You
Etsy and eBay announced today that eBay will acquire Depop, Etsy’s mobile-first resale marketplace, for $1.2 billion in cash, with the deal expected to close in the second quarter of this year pending regulatory approval. This is a significant strategic move worth unpacking, particularly given Depop’s connection to Etsy’s current CEO. The basic facts Depop,…
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Etsy’s Spring/Summer 2026 Trend Report, Decoded for Sellers
Etsy published its Spring/Summer 2026 Seller Trend Report this week, building on the Patina Blue and Washed Linen direction announced back in December. Worth translating the report’s broader design commentary into concrete, actionable guidance for what to actually build heading into the spring selling season. The core theme: comfort and authenticity over polish Consistent with…
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Is Etsy Lying About Seller Discounts? A Look at the Numbers
Concerns have circulated among sellers this month about how Etsy represents seller-offered discounts to buyers, echoing a pattern raised in earlier trade reporting on Etsy’s automated discount messaging (labels like “Rarely on Sale” or “Biggest sale in X days” that don’t always match a shop’s actual discount history), and raising the same underlying question: whether…