Latest posts

Etsy published its Spring/Summer 2026 Seller Trend Report this week, building on the Patina Blue and Washed Linen direction announced back in December. Worth translating the report’s broader design commentary into concrete, actionable guidance for what to actually build heading into the spring selling season. The core theme: comfort and authenticity over polish Consistent with…

Read more

A investigative piece published this week raises pointed questions about how Etsy represents seller-offered discounts to buyers, examining whether the platform’s messaging around sale frequency and depth accurately reflects what’s actually happening at the individual shop level. What the investigation actually examined The reporting looked at how Etsy displays and frames seller discounts across search…

Read more

As of today, Kruti Patel Goyal has officially taken over as Etsy’s CEO, succeeding Josh Silverman, who moves into the role of executive chairman. We covered the announcement back in October; with the transition now actually in effect, worth revisiting what’s realistically ahead. What we actually know versus what’s speculation Goyal’s background overseeing Etsy’s Depop…

Read more

Etsy updated its Payments Policy this week, expanding collection agent provisions worldwide rather than limiting them to a specific set of countries as under the previous policy language. Worth understanding what actually changed and whether it affects your shop, particularly given the timing right in the middle of the season’s peak processing volume. What the…

Read more

Etsy announced its 2026 Color of the Year this week: Patina Blue, inspired by the natural aging process of copper, alongside a genuinely new addition to this annual tradition, a first-ever Texture of the Year: Washed Linen. What the color and texture actually represent Patina Blue is described as embodying “the quiet magic of change,”…

Read more

Data compiled over the weekend confirms what a lot of sellers already suspected from their own numbers: this year’s Cyber Five, the stretch from Thanksgiving through Cyber Monday, was particularly strong, with Small Business Saturday and Giving Tuesday specifically breaking records for the period. The headline numbers Small Business Saturday participation and spending both came…

Read more

With Black Friday just days away, reports have surfaced this week of a search visibility bug affecting a meaningful number of Etsy shops, and the timing could not be worse for sellers depending on the season’s highest-traffic weeks. What’s actually happening Multiple sellers are reporting sharp, unexplained drops in search visibility over the past week…

Read more

The CEO transition rumors we flagged briefly last weekend are confirmed: Josh Silverman is stepping down as Etsy’s CEO, with Kruti Patel Goyal, currently the company’s growth chief and previously the executive overseeing Etsy’s Depop resale app, named as his successor, effective January 1, 2026. Silverman will move into the role of executive chairman. Why…

Read more

Etsy announced changes to the Star Seller program this week aimed at addressing some of the most common pain points sellers have raised about the badge, and the timing, right before Q4’s volume ramp-up, is worth noting on its own. What actually changed The minimum order volume required to qualify dropped from ten to five…

Read more

Etsy rolled out a set of new AI-powered seller tools this month, aimed at reducing the time cost of listing creation and buyer communication. Worth a practical look at what each one actually does and where it genuinely helps versus where it falls short. Attribute suggestions Etsy’s system now suggests listing attributes automatically based on…

Read more