Latest posts
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One Year Later: The 4th of July and Wedding Season Playbook, Refined
A year ago this week, this site’s very first published piece split effort between a short, sharp patriotic buying window and a long, extended wedding season. A full year and more than 300 articles later, the core split still holds, but almost everything around it has changed. Table of Contents Introduction Most Etsy sellers approaching…
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eRank for Etsy Sellers: How It Stacks Up Against the Free Alternatives
After three separate reviews across a full year, eRank’s free tier, 5 keyword lookups and 5 listing audits a day, still covers everything a small, stable shop needs. The paid tiers only earned their cost during genuine seasonal peaks. Table of Contents Introduction Most Etsy sellers decide whether to pay for a keyword tool once,…
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The 4th of July Weekend Ahead, and the Summer Wedding Peak Still Running
Wedding season typically runs from spring through late summer on Etsy, while the 4th of July’s sharp buying window compresses into roughly two weeks. Treating both as equal priorities this week is the single most common mistake sellers make during this overlap. Table of Contents Introduction With the holiday weekend now days away and wedding…
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Week in Review — June 28, 2026
Closing out June with Pride Month wrapped, the 4th of July approaching fast, and wedding season continuing its steady summer run. Patriotic bulk-order scam confirmed circulating, exactly as expected Consistent with Friday’s brief alert, a few sellers reported similar rushed bulk-order attempts this week, right on the seasonal schedule this pattern has followed all year.…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake patriotic-merchandise bulk orders timed to the 4th of July weekend rush, the same bulk-order scam structure we’ve now documented across nearly every seasonal category this year, right on schedule for this one too. The setup This week’s version of the pattern: messages requesting large bulk orders of patriotic-themed items, supposedly for…
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A Year of Operational Lessons, Applied to a Short, Familiar Season
A year ago, the 4th of July and peak wedding season was the very first thing this site covered. The same short, low-stakes holiday returning now, after a Creativity Standards overhaul, a tariff shock, a CEO transition, and a Purchase Protection rebuild, is a real test of whether operational lessons actually compound into habits, or…
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Closing Out Pride Month and Looking Toward the 4th of July
NRF’s 2026 Independence Day survey found 87% of consumers plan to celebrate the Fourth of July this year, spending a record average of $94.41 on food alone. That’s a real, short buying window landing on top of a wedding season that never actually paused. Table of Contents Introduction Pride Month is entering its final week,…
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ListingView for Etsy Sellers: 3 Features Most Sellers Never Turn On
ListingView’s free plan caps research and tag-tool lookups at 50 each per month with one connected shop, and neither the attribute-scoring, comparative-analysis, nor year-over-year tracking features covered below require the paid Plus tier to access. Table of Contents Introduction Most sellers who install ListingView use it for exactly one thing: checking the sales-estimate overlay on…
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Week in Review — June 21, 2026
Father’s Day falls today, closing out one of June’s three simultaneous priorities, with Pride Month and wedding season both continuing. Father’s Day execution: clean, per most reports Sellers who followed the final-stretch discipline we discussed this week report a smooth close to this specific push, consistent with the pattern we’ve seen at every hard-deadline holiday…
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Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?
We’ve answered versions of this question at nearly every seasonal checkpoint throughout the past year. With Father’s Day’s final weekend just ahead and summer wedding season’s international orders continuing, worth a version reflecting where things stand nearly a full year into this changed environment. “It’s almost been a full year since we started this conversation…