Latest posts
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Mid-March Check-In: How Wedding Season Capacity Is Actually Holding Up
Star Seller status is reviewed by Etsy on the 1st of every month using your last three months of on-time shipping and response data. A capacity gap you catch in mid-March still has time to fix itself before that review; a gap you catch in late April usually doesn’t. Table of Contents Introduction If you…
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Craftybase for Etsy Sellers: What Changed in Their Latest Update
Craftybase for Etsy Sellers: What Changed in Their Latest Update Craftybase’s plans run from $24 a month for a 25-order-a-month starter tier up to $349 a month for high-volume shops, and every tier includes the same multi-level Bill of Materials engine that lets you cost a five-piece custom wedding order as accurately as a single…
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This Week on Etsy: New Category and Attribute Additions
New subcategories and attributes rolled out this cycle, with several additions relevant to both the wedding and Easter categories currently occupying most sellers’ attention. What changed Etsy added new subcategories within wedding-adjacent product areas, along with expanded attribute options for spring and Easter-relevant items, continuing the pattern we noted back in November of category refinement…
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Week in Review — March 15, 2026
St. Patrick’s Day arrives tomorrow, and wedding season and Easter prep both continue building steadily alongside it. Section 230 story: no significant movement this week Consistent with our framing earlier this week, this remains an early-stage legislative discussion without concrete developments to report. We’ll continue monitoring but don’t expect meaningful movement in the near term.…
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Seller Mailbag: Is It Worth Appealing a Creativity Standards Strike?
We’ve covered versions of this question throughout the year, with the answer shifting somewhat as the appeals process matured. With nearly a full year of experience behind us now, worth a version reflecting where things genuinely stand today. “I got a Creativity Standards removal this week, on a wedding-season listing I’m counting on. A year…
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Easter Production Planning: Balancing It Against Wedding Season’s Demands
Easter 2026 falls on April 5, about three and a half weeks out from this article’s publish date, while spring wedding season is ramping toward its own peak at the same time. For shops whose catalogs touch both categories, that overlap is a real capacity problem, not just a scheduling inconvenience. Table of Contents Introduction…
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Wedding Season Production Planning: The Real Work Starts Now
The Knot’s Real Weddings Study puts the average US engagement at 15 months, which means a chunk of the wedding orders landing in your inbox this week are for events that are still six, eight, even ten months out. Table of Contents Introduction We’ve watched wedding season go from the quieter, listing-prep phase we covered…
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Week in Review — March 8, 2026
A steady week, with St. Patrick’s Day approaching fast and wedding season firmly the bigger story. Trend-collaboration scam confirmed circulating Following Friday’s alert, a handful of sellers reported similar unsolicited feature pitches this week, confirming it as an active pattern building on this year’s Spring/Summer trend report visibility. St. Patrick’s Day: light-touch execution paying off,…
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Small-Scale Execution: Running a Narrow Seasonal Window Efficiently
The National Retail Federation projects St. Patrick’s Day 2026 spending will hit a record $7.7 billion nationally, an average of $47.45 per person. That sounds significant until you compare it with a single spring wedding, where The Knot’s 2026 Real Weddings Study puts the average couple’s total spend at $34,200. Scale your effort to match.…
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St. Patrick’s Day’s Final Two Weeks: What’s Left to Do
St. Patrick’s Day search behavior compresses into a window nearly as sharp as Halloween’s, just at a fraction of the scale. With under two weeks left, this is close to the last point where a new listing has any real runway to gain traction before search interest drops off entirely. Table of Contents Introduction If…