Latest posts

  • Wedding Registry and Housewarming Keywords: The Guest’s Perspective

    Guests spent an average of $150 on a wedding gift in 2024, according to The Knot’s Real Guest Study, and 62% of those gifts were purchased off a registry or a registry-style want list rather than chosen freehand. Table of Contents Introduction We’ve spent this whole spring covering distinct wedding-adjacent buyer categories, building on the…

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  • Listybox for Etsy Sellers: What Changed in Their Latest Update

    Etsy’s April 2026 Purchase Protection overhaul cut the case-filing window from 100 days to 30, and paired that policy change with a full visual refresh of Shop Manager and the Seller app. Any third-party tool that touches your listings through that interface has to catch up, and this week Listybox did. Table of Contents Introduction…

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  • Week in Review — April 12, 2026

    A steady week of wedding season execution, with the Purchase Protection rumors from last week still unconfirmed but gaining more traction. Bridal shower and bachelorette keyword strategy resonating Following Wednesday’s piece on this distinct, often-overlooked category, several sellers who carry relevant inventory reported treating it as its own dedicated focus for the first time, with…

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  • Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?

    We’ve answered versions of this question every few months throughout the past year. With wedding season bringing its own wave of international orders, gifts for couples abroad, destination wedding guests, worth a version specific to this category. “I’m getting more international orders now that wedding season is picking up, mostly gifts for couples living abroad.…

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  • Handling Wedding Order Changes, Postponements, and Cancellations Gracefully

    Etsy requires your seller-initiated cancellation rate to stay below 0.5% over a rolling three-month window to remain eligible for Star Seller status: roughly one cancellation for every 200 completed orders. During wedding season, that math gets tested more than any other time of year. Table of Contents Introduction Wedding season means more orders, and more…

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  • Bridal Shower and Bachelorette Keywords: The Wedding-Adjacent Category Worth Its Own Attention

    The Knot’s own bridesmaid-cost breakdown puts the average bridal shower gift at $50 to $75 and total bachelorette party spend at around $1,300 per attendee. That’s real money, spread across a group, on a compressed timeline, weeks before the wedding itself even happens. Table of Contents Introduction Most shops that sell wedding-adjacent products treat “wedding…

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  • Gelato for Etsy Sellers: What Changed in Their Latest Update

    Gelato’s own network data shows 140+ production hubs across 32 countries, with roughly 85-90% of orders produced in the same country where they’re delivered. That’s the exact kind of infrastructure that matters right now, with spring wedding season pushing international order volume up for a lot of Etsy shops. Table of Contents Introduction We covered…

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  • Managing Cash Flow Through a Multi-Month Wedding Season

    Wedding vendors industry-wide typically collect a nonrefundable retainer of 25 to 50 percent at booking, precisely because the work and material commitments start months before the event itself. An Etsy shop selling into wedding season faces the same timing mismatch between when money is promised and when costs actually hit, and the fix is a…

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  • Week in Review — April 5, 2026

    The first week of April, with spring wedding season’s outdoor and garden aesthetic clearly resonating and a more sophisticated wedding-vendor scam variant confirmed circulating. Garden and outdoor wedding keywords performing well Following Wednesday’s piece on spring-specific wedding search behavior, several sellers reported strong early engagement on listings updated with garden and outdoor-specific language, a good…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake wedding planner “featured vendor” pitches, a variant of the wedding-industry scam we covered back in February, now adapted with a more specific and convincing structure as wedding season’s real volume has picked up. The setup This week’s version of the pattern: messages from accounts claiming to be wedding planners or venue…

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