Latest posts
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The Mother’s Day Final Push, With Wedding Season and Graduation Both in the Background
Star Seller requires replying to 95% of first messages within 24 hours over a rolling three-month window. That bar doesn’t pause for the one week a year three deadlines land on top of each other. Table of Contents Introduction With Mother’s Day now just days away, wedding season in full swing and graduation season closing…
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Graduation Season Is Next: Getting Ahead of It Before May Arrives
Class of 2026 ceremonies are already landing on school calendars for late May into early June, and national data shows the graduating class size itself has just crested: 2025 was the largest US high school graduating class on record, with the class of 2026 marking the start of a multi-year decline. The window is shorter…
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Star Sellers Get New Perks — Full Breakdown
Following last October’s easing of Star Seller qualification requirements, Etsy has announced new benefits and tools specifically for sellers who hold the badge, continuing what’s becoming a clear pattern of program investment under the current leadership. What’s new for Star Sellers specifically Beyond the search visibility advantage we’ve discussed throughout the year, buyers filtering specifically…
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Week in Review — April 26, 2026
Mother’s Day and wedding season are now both in full swing simultaneously, and the Purchase Protection overhaul continues generating conversation. Purchase Protection: early experiences, cautiously positive A handful of sellers reported their first experience with the new, faster dispute process this week, generally describing it as quicker than the old system, though the sample size…
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Scaling Production Help as Wedding Season Reaches Its Peak
Mother’s Day 2026 spending is on track to hit a record $38 billion nationally, an 11.4% jump over last year, according to the National Retail Federation. For any Etsy shop already running near capacity on wedding orders, that’s not a side note. It’s a second peak landing directly on top of the first. Table of…
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Mother’s Day Is Coming: Getting Ahead of It While Wedding Season Continues
The National Retail Federation projects Mother’s Day 2026 spending will hit a record $38 billion, with shoppers planning to spend a record average of $284.25 per person on gifts and celebrations. That’s real money moving through gift-oriented Etsy categories in the next three weeks, on top of wedding season’s own peak. Table of Contents Introduction…
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Outfy for Etsy Sellers: 3 Features Most Sellers Never Turn On
Wedding season runs longer than any other Etsy selling window we track, months rather than weeks, which means there’s actually time to test a deeper feature set instead of just keeping the lights on with default settings. Table of Contents Introduction We’ve covered Outfy’s social automation twice already this year: its core features back in…
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Etsy Overhauls Purchase Protection: Faster Filing, Bigger Coverage
Following the initial Spring Shakeup announcement two weeks ago, the full details of Etsy’s Purchase Protection overhaul are now confirmed. This is a substantial change worth understanding in concrete terms, and it’s worth pairing with what these changes actually mean for your shop in practice. The specific changes Etsy has nearly doubled its human review…
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Week in Review — April 19, 2026
The Purchase Protection story continues to develop, alongside a predictable phishing scam and steady wedding season progress. Purchase Protection phishing scam confirmed circulating Following Friday’s alert, several additional sellers reported similar fake account-verification messages this week, exactly the pattern we anticipated given how much genuine news there’s been on this topic. Purchase Protection details still…
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What the Purchase Protection Changes Actually Mean for Your Shop
Etsy’s existing Purchase Protection program already caps seller-side exposure at $250 per eligible case and requires sellers to respond to an open case within two calendar days. That’s the enforcement backbone the platform is reportedly rebuilding as part of this spring’s overhaul, and it’s worth knowing cold before any new mechanics land. Table of Contents…