Latest posts
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Back-to-School Keyword Guide: What Buyers Are Actually Searching Right Now
Two-thirds of back-to-school shoppers, 67%, had already started buying school items by early July 2025, the earliest point the National Retail Federation has recorded since it began tracking the question in 2018. Table of Contents Introduction Most sellers still think of back-to-school as an August event. Search volume says otherwise. By early July 2025, two-thirds…
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Marmalead for Etsy Sellers: Is It Still Worth Paying For?
Marmalead has no free tier at all, but according to the company’s own published data, shops that use it consistently outearn the average Etsy shop’s annual revenue by roughly 4 times. That gap is exactly why it’s worth understanding what you’re actually paying for before you decide whether it’s worth it for your shop. Table…
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This Week on Etsy: New Category & Attribute Additions
The small, unannounced changes that quietly reshape how buyers filter and find your listings. Here’s what moved this week in Shop Manager’s category and attribute structure. New subcategories added Etsy periodically splits broad categories into narrower ones as buyer search behavior shifts, and a handful of listing types picked up more specific homes around this…
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Week in Review — July 13, 2025
The Creativity Standards story kept growing this week, and it wasn’t the only thing sellers were talking about. The mailbag is full of one topic We ran a reader question Friday about mysterious listing removals, and honestly could have run ten more just like it. If there’s a single theme running through every seller group…
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Seller Mailbag: Why Was My Listing Removed With No Clear Reason?
This is the question we’ve gotten the most since the Creativity Standards update earlier this summer, so it’s the one we’re starting with this week. A few versions of the same message, combined into one: “My listing just disappeared. The notice said it violated Creativity Standards but didn’t say what specifically was wrong. I’ve had…
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4th of July & Peak Wedding Season: Keyword & Listing Guide for Sellers
Etsy’s own guidance has been clear that listings with US domestic shipping under roughly $6 get prioritized in search. July puts two buyers with completely different search habits in front of that same rule at the same time. Table of Contents Introduction If your July traffic looks fine but your July sales don’t, the problem…
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Week in Review — July 6, 2025
A short week for most of the US, but not a quiet one in seller forums. Here’s what actually mattered if you sell on Etsy this week. Creativity Standards fallout is still spreading Nearly a month after Etsy quietly rewrote its Creativity Standards to cut “templated designs or patterns” from what counts as original work,…