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Week in Review — August 17, 2025
Back-to-school volume appears to have peaked this week, based on seller reports, with a few other threads continuing quietly in the background. Signs back-to-school is cresting Several sellers noted order volume leveling off or beginning to slow slightly compared to the past two weeks, consistent with school start dates arriving across much of the country.…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake shipping carrier notifications aimed at sellers rather than buyers. The setup A wave of sellers reported emails and texts this week claiming to be from a shipping carrier (USPS, UPS, FedEx), stating a package the seller supposedly sent has a “delivery issue” requiring the seller to click a link and enter…
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Quality Control Without Slowing Down When Personalized Orders Spike
A single wrong name caught before production costs a few minutes. The same mistake caught after a personalized item has shipped costs a full remake, a delayed replacement, and often a review you can’t fully undo. Table of Contents Introduction Mid-August is typically the peak volume week for personalized back-to-school orders on Etsy, and it’s…
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Gelato for Etsy Sellers: A Full Walkthrough
Gelato routes 90% of its orders to a print partner in the same country as the buyer, with typical delivery in 2 to 5 business days versus 7 to 14 days for a single-warehouse print-on-demand model, according to figures published on Gelato’s own site. Table of Contents Introduction Most sellers choosing a print-on-demand provider start…
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This Week on Etsy: Listing Photo Requirement Changes
A small adjustment to photo requirements this cycle, worth understanding given how much weight Etsy’s search puts on photo quality as a ranking signal. What changed Etsy’s current listing-photo guidance calls for higher-resolution images (at least 2,000 pixels on the shortest side) and more complete visual coverage of a listing (multiple angles, in-use shots, scale…
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Bundling and Upsell Tactics That Actually Work for Back-to-School Shoppers
Buyers must purchase every item in an Etsy “mix and match” bundle to get the discount, and a listing can only belong to one active bundle at a time. Small rules, but they change how you should actually structure a back-to-school bundle, covered in detail below. Table of Contents Introduction A parent shopping for back-to-school…
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Back-to-School Keywords, Round Two: Grade-Specific and Dorm Move-In Terms
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the earliest start NRF has recorded since it began tracking the question in 2018. By August, the buyers still shopping are searching with a lot more precision than the ones who bought in June. Table of Contents Introduction Most sellers write their back-to-school…
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Printify for Etsy Sellers: How It Stacks Up Against the Free Alternatives
Printify’s free plan has no subscription fee at all: 5 connected stores, unlimited product designs, and access to its full print provider network. The company’s own pitch is blunt about the model: “we only earn when you sell.” That puts the real comparison where most sellers don’t think to look: per-order pricing and provider quality,…
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End-of-Month Shop Audit: What to Check Before August Hits
Three separate stories (a Creativity Standards appeals process, a tariff-driven cost squeeze, and an ongoing platform boycott) are all live in Etsy seller forums at once this month, on top of the usual back-to-school and wedding season volume. That combination is exactly why a routine end-of-month check is worth more than usual this time. Table…
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This Week on Etsy: Shipping Profile Tweaks
Small changes to how shipping profiles work in Shop Manager this cycle — nothing dramatic, but worth understanding given how much weight Etsy’s search algorithm now puts on shipping cost. What changed Etsy adjusted a few details in how shipping profiles handle multiple item quantities within a single order, refining how additional-item shipping discounts calculate…