Latest posts

  • Rebuilding Inventory and Restocking After the Holiday Depletion

    Sellers who shifted suppliers last spring under tariff pressure now have a full year of real cost, quality, and reliability data to judge that decision by, not the guesswork they had to work with at the time. Table of Contents Introduction These are the exact restocking checks we walked Etsy sellers through in the first…

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  • Early Valentine’s Day Keywords: Getting Ahead of February’s Rush

    A record 32% of US consumers said they planned to buy a Valentine’s Day gift for their pet last year, part of a $27.5 billion spending total, according to the National Retail Federation’s January 2025 survey. If your tags still only say “gift for him” and “gift for her,” you’re already missing a meaningful share…

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  • Setting Real 2026 Goals for Your Shop, Not Just Resolutions

    Etsy’s own Seller Handbook advises breaking a shop’s yearly vision into landmark goals rather than a running to-do list, and checking your stats roughly every two weeks to see whether those goals are actually moving. That two-week rhythm, not a single January resolution, is what separates a goal that survives February from one that doesn’t.…

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  • Handling Post-Holiday Returns and Exchanges Without Losing Your January

    Etsy requires sellers to state a return and exchange policy on every physical listing, even a policy of “no returns,” and buyers are responsible for return shipping costs unless a seller says otherwise. That one setting, checked in January instead of assumed, is what separates a manageable return week from a backlog that eats your…

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  • New Year Keywords: Organization, Wellness, and the ‘Fresh Start’ Buyer

    31% of Americans say they’ll make a New Year’s resolution or set a goal for 2026, and adults under 45 are roughly twice as likely to do it as adults over 45. That’s the buyer showing up in your shop’s search traffic right now, whether your listings are ready for them or not. Table of…

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  • Printify for Etsy Sellers: What Changed in Their Latest Update

    Printify updates its print provider Performance Scores weekly, using only the trailing four weeks of data. A provider that looked reliable in September can score very differently in the third week of November. Table of Contents Introduction Most sellers set up their Printify print provider once, back when they first listed a product, and never…

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  • Black Friday Weekend Operations: Staying Steady Through the Surge

    To keep Star Seller status, Etsy requires a shop to respond to at least 95% of first buyer messages within 24 hours and ship at least 95% of orders on time with tracking, over a rolling three-month window. Black Friday weekend is the single hardest 72 hours of the year to hold both numbers steady,…

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  • Craftybase for Etsy Sellers: How It Stacks Up Against the Free Alternatives

    A shop pricing off last year’s cost assumptions during a high-volume season can discover, only after the fact, that its best-selling holiday item was earning far less than expected. That’s the exact risk this comparison is built to help you avoid before Q4 volume makes the mistake expensive. Table of Contents Introduction Most Etsy sellers…

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  • Seller Mailbag: How Do I Price for International Buyers After the Tariff Changes?

    We answered a version of this question back in September, when the de minimis exemption had just ended. With Q4’s real volume now arriving and holiday shipping deadlines adding a second layer of complexity, worth an updated, more specific answer. “I’m getting more international orders now that the holiday season is picking up, and I’m…

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  • Packaging and Unboxing: The Small Details That Matter More During Gift Season

    A large share of Q4 Etsy orders ship straight to a gift recipient who never sees the buyer place the order, which means your packaging is often the only impression of your shop that recipient ever gets. Table of Contents Introduction Here’s the deal: most of the year, a buyer opens their own package, judges…

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