Latest posts
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Outfy for Etsy Sellers: 3 Features Most Sellers Never Turn On
Wedding season runs longer than any other Etsy selling window we track, months rather than weeks, which means there’s actually time to test a deeper feature set instead of just keeping the lights on with default settings. Table of Contents Introduction We’ve covered Outfy’s social automation twice already this year: its core features back in…
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Wedding Season Keyword Refresh: What’s Changed Since Last Year
Sage green is the single most-chosen wedding color for 2026, appearing in roughly 30% of weddings and showing up in some green palette in 53% of them, according to Zola’s 2026 wedding color forecast. If your wedding-category tags still say “rustic barn wedding” and nothing else, you’re leaving an entire year of buyer search behavior…
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Easter’s Final Two and a Half Weeks: Sharpening Your Listings
Consumers are expected to spend a record $24.9 billion on Easter in 2026, an average of $195.59 per person, according to the National Retail Federation’s annual survey. With the holiday under three weeks out, most of that spending is about to happen fast. Table of Contents Introduction With Easter roughly eighteen days out, a lot…
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This Week on Etsy: Search Filter Additions
New buyer-facing filters rolled out this cycle, continuing the pattern we’ve tracked periodically throughout the past year of Etsy refining how buyers narrow search results. What changed Etsy expanded filtering options in several categories relevant to spring shopping, including refined style and occasion filters that overlap meaningfully with this year’s Spring/Summer trend guidance we covered…
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Valentine’s Day and Galentine’s: The Keyword and Listing Guide
The National Retail Federation’s most recent Valentine’s Day survey projected record spending of roughly $29.1 billion, with shoppers budgeting an average of about $199.78 in gifts. Thirty-five percent of that spending now includes gifts for pets, not just partners. Table of Contents Introduction By the third week of January, Valentine’s Day search volume on Etsy…
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Early Valentine’s Day Keywords: Getting Ahead of February’s Rush
A record 32% of US consumers said they planned to buy a Valentine’s Day gift for their pet last year, part of a $27.5 billion spending total, according to the National Retail Federation’s January 2025 survey. If your tags still only say “gift for him” and “gift for her,” you’re already missing a meaningful share…
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How to Adjust Listings for a New Year Shop Refresh
Etsy caps every shop at 20 custom sections, and most shops walk into January with several of them still organized around a holiday that ended a week ago. Table of Contents Introduction With 2025 now behind us, this is the practical, listing-by-listing version of the broader refresh we talked about on New Year’s Eve, in…
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Fall Photography Refresh: Small Changes That Make Old Listings Feel Current
Not every listing needs to be new for fall to feel current. For most year-round inventory, a modest photography refresh signals seasonal relevance without the time investment of building new listings from scratch. Table of Contents Introduction Most Etsy sellers hear “seasonal refresh” and picture a full reshoot: new props, new lighting, a weekend gone.…
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Back-to-School Photography: What Actually Converts in the Final Stretch
Mid-August is the peak week for back-to-school order volume on Etsy, and by this point in the season most shops have already fixed their obvious keyword gaps. What separates the listings still converting from the ones that have gone flat is almost entirely photography. Table of Contents Introduction With back-to-school search volume near its peak,…
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Mid-Summer Listing Refresh: Wedding Photography and Getting Ahead of Back-to-School
Etsy’s search algorithm weighs listing recency, and search volume for school-related categories typically starts climbing in the back half of July, weeks before most sellers think the “real” season starts. Table of Contents Introduction Two weeks past July 4th, most shops have already cleared their patriotic inventory. What’s left is harder to see coming: wedding…