Latest posts
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Gelato for Etsy Sellers: A Full Walkthrough
Gelato routes 90% of its orders to a print partner in the same country as the buyer, with typical delivery in 2 to 5 business days versus 7 to 14 days for a single-warehouse print-on-demand model, according to figures published on Gelato’s own site. Table of Contents Introduction Most sellers choosing a print-on-demand provider start…
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Week in Review — August 10, 2025
Steady week, no single dominant story, but a few threads worth flagging. Appeals: more data, still mixed Following up on Friday’s mailbag piece: the broader pattern in seller reports this week continues to be mixed outcomes, with well-documented original-design cases faring notably better than bare assertions. We’re not seeing evidence yet of Etsy publishing clearer…
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Bundling and Upsell Tactics That Actually Work for Back-to-School Shoppers
Buyers must purchase every item in an Etsy “mix and match” bundle to get the discount, and a listing can only belong to one active bundle at a time. Small rules, but they change how you should actually structure a back-to-school bundle, covered in detail below. Table of Contents Introduction A parent shopping for back-to-school…
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Printify for Etsy Sellers: How It Stacks Up Against the Free Alternatives
Printify’s free plan has no subscription fee at all: 5 connected stores, unlimited product designs, and access to its full print provider network. The company’s own pitch is blunt about the model: “we only earn when you sell.” That puts the real comparison where most sellers don’t think to look: per-order pricing and provider quality,…
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Week in Review — August 3, 2025
August opens with back-to-school clearly the dominant story, alongside a few threads still carrying over from July. Back-to-school is the real story now Multiple sellers across labels, dorm decor, and personalized kids’ items reported their strongest sales week of the summer. This tracks with what we’ve been saying since mid-July: shops that got listings live…
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End-of-Month Shop Audit: What to Check Before August Hits
Three separate stories (a Creativity Standards appeals process, a tariff-driven cost squeeze, and an ongoing platform boycott) are all live in Etsy seller forums at once this month, on top of the usual back-to-school and wedding season volume. That combination is exactly why a routine end-of-month check is worth more than usual this time. Table…
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Closing Out Summer: Getting Your Sourcing and Merchandising Ready for Fall
On July 30, 2025, the same week this guide was written, the White House signed an executive order suspending duty-free de minimis treatment for imports from every country, effective August 29. If your fall or holiday line depends on imported materials, that’s a four-week window, not a vague “sometime this fall” problem. Table of Contents…
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Craftybase for Etsy Sellers: 3 Features Most Sellers Never Turn On
Craftybase’s own customer data shows the most common gap isn’t a missing feature. It’s sellers who track revenue closely and never track true cost per item, so the “bestseller” on their sales report can quietly be the least profitable listing in the shop. Table of Contents Introduction Most Etsy sellers know their revenue down to…
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Getting Your Shop Ready for Back-to-School Before the Rush Hits
Two-thirds of back-to-school shoppers had already started buying by early July 2025, the highest share since NRF began tracking early shopping in 2018. If you’re waiting for the rush to “feel” urgent before you prep your shop, a large share of your buyers have already started spending. Table of Contents Introduction Back-to-school is one of…
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Mid-Summer Listing Refresh: Wedding Photography and Getting Ahead of Back-to-School
Etsy’s search algorithm weighs listing recency, and search volume for school-related categories typically starts climbing in the back half of July, weeks before most sellers think the “real” season starts. Table of Contents Introduction Two weeks past July 4th, most shops have already cleared their patriotic inventory. What’s left is harder to see coming: wedding…