Latest posts
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake rush-order requests timed to Father’s Day’s ten-day production ramp, following the same structure we’ve now documented for nearly every hard-deadline holiday this year. The setup This week’s version of the pattern: buyers requesting urgent, expedited custom Father’s Day orders with pressure to ship before payment fully clears, citing the approaching holiday.…
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Pride Month Keywords: What Genuine Search Behavior Actually Looks Like
Buyers searching “LGBTQ owned shop” or “pride flag [item]” aren’t looking for a rainbow color swap. They’re looking for specific, accurate language, and a shop that can back it up. Table of Contents Introduction With Pride Month at its midpoint, most of the seasonal keyword patterns we’ve covered this year (4th of July, back-to-school, Father’s…
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Week in Review — June 7, 2026
The first full week of June’s three-way juggling act between Father’s Day, Pride Month, and summer wedding season. Category-isolation approach helping sellers sort out real signal from noise Following Friday’s mailbag piece, several sellers specifically mentioned that breaking down their stats by individual category, rather than looking at an aggregate view, resolved confusion that had…
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Pride Month: Engaging Authentically Rather Than Performatively
Roughly 70% of LGBTQ+ consumers say they’re actively spending with businesses they see supporting the community, and a nearly equal share are avoiding companies they see walking that support back, according to a 2026 Human Rights Campaign Foundation consumer report. Table of Contents Introduction Pride Month is underway, and it gets treated differently than a…
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Balancing Father’s Day, Pride Month, and Summer Wedding Season All at Once
To earn Etsy’s Star Seller badge, at least 95% of your orders need to ship within your stated processing time. That single number is why three overlapping demand windows, one with a hard deadline, one with none, and one with dozens of scattered ones, can quietly wreck a shop’s on-time rate if you manage them…
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Scam Alert: What’s Targeting Etsy Sellers This Week
This week’s pattern: fake “summer sale partnership” pitches, a warm-weather variant of the promotional-feature scams we’ve tracked at multiple points this year, adapted to the summer wedding and Father’s Day shopping season now underway. The setup This week’s version of the pattern: unsolicited messages offering inclusion in a supposed “summer gift guide” or “wedding season…
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Father’s Day Production Planning, With Pride Month Right Behind It
Father’s Day spending is projected to hit a record $27.9 billion in 2026, with average spending per person climbing to $226.58, according to the National Retail Federation’s annual survey. That volume is landing on shops that are still finishing wedding season orders. Table of Contents Introduction With Father’s Day keywords now live if you followed…
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Father’s Day Keywords: Getting Ahead of June’s Gift-Giving Occasion
Father’s Day spending is projected to hit $27.9 billion in 2026, with shoppers expecting to spend an average of $226.58 per recipient, according to the National Retail Federation. That’s real budget moving through a search pattern that behaves nothing like Mother’s Day’s. Table of Contents Introduction With Memorial Day now behind us and summer wedding…
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Seller Mailbag: Is It Worth Appealing a Creativity Standards Strike?
We’ve covered this question at nearly every point throughout the past year, watching the appeals process mature considerably since the policy’s confused first month of removals. With summer wedding season now the priority, worth one more version reflecting where things stand. “A wedding-category listing just got flagged right as summer season is ramping up. Given…
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Summer Wedding Peak Prep: Adjusting Production for the Season’s Busiest Stretch
Etsy’s own Seller Handbook points to Mother’s Day and wedding season combining to make spring one of the platform’s strongest stretches for sellers. For many wedding-category shops, the volume that follows in June and July is what actually tests whether a capacity plan built back in March holds up, which makes this the exact week…