Latest posts
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Week in Review — November 2, 2025
The full shift into holiday mode is now underway across seller conversations, alongside continued reaction to last week’s CEO news. CEO transition: reaction has been measured A week on from the announcement, seller reaction has settled into a wait-and-see posture, consistent with what we said in our coverage: a January effective date means no near-term…
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Black Friday and Cyber Monday: The Final Pre-Weekend Checklist
Adobe Analytics forecast U.S. online holiday spending (November 1 through December 31, 2025) would reach $253.4 billion, up 5.3% year over year, with Cyber Monday alone expected to hit $14.2 billion. That’s the volume about to hit your shop’s checkout, inbox, and shipping queue. This is the week to confirm your plan is actually live,…
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Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?
We answered this question back in August, mostly in the context of a seasonal transition. With Halloween ending today and a huge industry news story breaking this week, worth a version of this answer specific to this particular moment. “My shop’s traffic dropped sharply right at the end of October. Is this just Halloween ending,…
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Thanksgiving and Black Friday Keywords: The Final Pre-November Push
Buyers start planning around holiday “order by” shipping dates heavily from early November onward. If your cutoff messaging isn’t live and accurate by the time Halloween ends, you’re already behind the buyers who are comparison-shopping right now. Table of Contents Introduction With Halloween wrapping this week, most Etsy shops touching the holiday season are staring…
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Halloween Wrap-Up: Clearing Inventory and Capturing What You Learned
The gap between Halloween ending and the holiday rush starting is measured in days, not weeks. What you do with those days matters more than almost any other transition on the Etsy calendar. Table of Contents Introduction With Halloween ending this week, it’s worth closing out the season with the same deliberateness we suggested for…
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Week in Review — October 26, 2025
Halloween’s very final days, with holiday season conversation now fully sharing the spotlight. Halloween: the countdown is on With the holiday just days away, sellers describe this final stretch as intense but manageable for those who set clear cutoffs earlier in the month. A few reported turning away late orders they couldn’t confidently fulfill, consistent…
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This Week on Etsy: Search Filter Additions
New buyer-facing search filters rolled out this cycle, timed conveniently right as holiday shopping search behavior starts to build. What changed Etsy added new price-range filter options for buyers, showing clickable price brackets directly on listings, building on the category and attribute expansion rolled out earlier this cycle. Expanded style and occasion filtering in several…
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Week in Review — October 19, 2025
Halloween’s final full week, with attention increasingly split toward the holiday season just ahead. Halloween: the last real week With the holiday itself less than two weeks away, sellers in costumes and party decor describe this as the true final push, consistent with the cutoff and pacing guidance we’ve covered throughout the month. If you…
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Running Two Seasons at Once: Halloween’s End and the Holiday Ramp-Up
For the next two weeks, most sellers touching both Halloween and holiday categories are running two seasons simultaneously. How you manage that two-week overlap matters more than how well you handled either season in isolation. Table of Contents Introduction 1. Split Your Remaining Time Between Both Seasons Deliberately 2. Apply Your Halloween Production Lessons to…
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Black Friday and Cyber Monday Keyword Prep: Starting Now, Not in November
In 2024, Black Friday drew an estimated 87.3 million online shoppers and Cyber Monday drew 64.4 million, part of a five-day Thanksgiving weekend stretch that reached roughly 197 million shoppers total, according to the National Retail Federation. That volume is exactly why waiting until November to configure a sale or tag a listing for “black…