Latest posts

  • Insight Agent for Etsy Sellers: Is It Still Worth Paying For?

    We first reviewed Insight Agent’s algorithm-tracking depth in October, then its trend-correlation features in February. Now, with a third trend cycle published this week, there’s finally enough accumulated data to answer the subscription question with evidence instead of a guess. Table of Contents Introduction You’ve been paying for Insight Agent for months, maybe since we…

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  • S27 POD for Etsy Sellers: Is It Still Worth Paying For?

    S27 POD Listing Pad’s current pricing is pay-per-rescue: $5 for a single listing rebuild, or $20 for a five-pack that works out to $4 each. There is no monthly subscription. That’s worth clarifying up front, since the framing has shifted since we first covered this tool. Table of Contents Introduction We’ve checked in on S27…

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  • Etsy’s Spring Shakeup: Purchase Protection, Shop Updates & a Design Refresh

    The Purchase Protection rumors we’ve been tracking for two weeks are confirmed this week: Etsy is rolling out a significant set of changes spanning its Purchase Protection program, shop-level updates, and a broader design refresh across the platform. Worth unpacking what’s actually included, with more detailed specifics expected as the rollout continues. Purchase Protection changes:…

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  • This Week on Etsy: Search Filter Additions

    New buyer-facing filters rolled out this cycle, continuing the pattern we’ve tracked periodically throughout the past year of Etsy refining how buyers narrow search results. What changed Etsy expanded filtering options in several categories relevant to spring shopping, including refined style and occasion filters that overlap meaningfully with this year’s Spring/Summer trend guidance we covered…

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  • Applying Goyal’s First Earnings Commentary to Your Own Shop Planning

    Fifty days into her tenure as Etsy’s CEO, Kruti Patel Goyal used her first quarterly earnings call to confirm the $1.2 billion Depop sale to eBay and report marketplace GMS growth for the first time since 2023. None of that changes what you should list tomorrow. Table of Contents Introduction Every quarter, a handful of…

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  • Etsy Sells Depop to eBay for $1.2B — Why It Matters to You

    Etsy and eBay announced today that eBay will acquire Depop, Etsy’s mobile-first resale marketplace, for $1.2 billion in cash, with the deal expected to close in the second quarter of this year pending regulatory approval. This is a significant strategic move worth unpacking, particularly given Depop’s connection to Etsy’s current CEO. The basic facts Depop,…

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  • Insight Agent for Etsy Sellers: 3 Features Most Sellers Never Turn On

    Etsy’s Seller Trend Report for Spring and Summer 2026 shows wildflower wedding sign searches more than doubling and bridesmaid basket searches up 4,200% year over year. Most subscribers using Insight Agent never connect that kind of trend spike to whether it’s actually moving their own search ranking. Table of Contents Introduction We gave Insight Agent…

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  • S27 POD for Etsy Sellers: How It Stacks Up Against the Free Alternatives

    S27 POD’s per-listing rebuild costs $5 with no subscription attached, and the audit that scores your listing first is free. That changes the actual comparison worth making against doing the same work by hand. Table of Contents Introduction We covered S27 POD’s algorithm-tracking and title-compliance features back in October, when the tool was still new…

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  • Etsy’s New Chapter: What Sellers Can Expect From CEO Kruti Patel Goyal

    As of today, Kruti Patel Goyal has officially taken over as Etsy’s CEO, succeeding Josh Silverman, who moves into the role of executive chairman. We covered the announcement back in October; with the transition now actually in effect, worth revisiting what’s realistically ahead. What we actually know versus what’s speculation Goyal’s background overseeing Etsy’s Depop…

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  • How to Adjust Listings for a New Year Shop Refresh

    Etsy caps every shop at 20 custom sections, and most shops walk into January with several of them still organized around a holiday that ended a week ago. Table of Contents Introduction With 2025 now behind us, this is the practical, listing-by-listing version of the broader refresh we talked about on New Year’s Eve, in…

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