Latest Articles

  • Week in Review — August 31, 2025

    Closing out August with the tariff story now fully confirmed rather than developing, plus a clean wrap on back-to-school. The tariff exemption ending: reactions this week Following our deeper look Saturday at the end of the de minimis exemption, seller reaction this week has been resigned more than shocked, given how much runway sellers have…

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  • The Tariff Exemption Is Gone — Here’s What It Costs Your Shop

    We’ve tracked rising sourcing anxiety all summer. As of this week, the underlying policy shift driving it is fully in effect, and it’s worth laying out plainly what actually changed and what it means going forward. What happened The “de minimis” exemption, which allowed shipments valued at $800 or less to enter the United States…

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  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “supplier” outreach aimed at sellers sourcing materials, timed to land right as tariff-related sourcing anxiety is already elevated. The setup Several sellers reported unsolicited messages this week from supposed overseas material suppliers offering unusually low prices specifically framed as a way to “beat the new tariffs.” The pitch leans directly on…

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  • Wrapping Up Back-to-School: What to Archive, What to Keep, and What to Learn From

    Etsy listings run on a four-month cycle whether or not you touch them. A listing you deactivate doesn’t pause that clock. If it expires while inactive, reactivating it costs a $0.20 relist fee, per Etsy’s own listing renewal help page. Small detail. It changes how you should actually close out a season. Table of Contents…

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  • Dorm and College Aesthetic Guide: The Late-August Search Patterns Worth Catching

    College families are projected to spend $191.39 on dorm and apartment furnishings per student in 2025, $12.8 billion nationally, according to the National Retail Federation’s back-to-college survey. Most of that spending is still happening when this guide publishes. Table of Contents Introduction K-12 back-to-school traffic has mostly settled by late August, but college move-in is…

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  • Outfy for Etsy Sellers: Is It Still Worth Paying For?

    Outfy syncs new Etsy listings into its content library once a day, then generates and schedules posts for them across Instagram, Facebook, Pinterest, TikTok, YouTube, and Twitter/X. You never have to open a design tool. Table of Contents Introduction Most Etsy sellers know they’re supposed to be posting on Instagram and Pinterest. Almost none of…

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  • This Week on Etsy: Messaging and Inbox Changes

    A small refinement to Shop Manager’s messaging interface this cycle, relevant to anyone tracking Star Seller response metrics closely. What changed Etsy made a minor adjustment to how message threads display in the seller inbox, improving how multiple messages from the same buyer within a short window are grouped and labeled. This builds on the…

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  • Week in Review — August 24, 2025

    Back-to-school is clearly winding down in most regions, and shop chatter is starting to shift toward fall planning. The transition is underway Multiple sellers this week posted about starting to plan fall and early Q4 inventory, a full month earlier than some said they usually would, citing this year’s sourcing cost uncertainty as a reason…

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  • Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?

    “My views and sales dropped sharply this week with no warning. I haven’t changed anything in my shop. What happened?” A sudden, unexplained visibility drop is one of the more stressful things a seller can experience, mostly because Etsy rarely tells you exactly why it happened. Here’s how to actually investigate rather than guess. Rule…

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  • Message Templates for the Most Common Back-to-School Deadline Questions

    Message response time factors directly into Star Seller standing, and this is exactly the week message volume peaks while production time is most valuable. Table of Contents Introduction This is the exact set of templates we use to answer the back-to-school messages that spike hardest in the season’s final week, the ones asking whether an…

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