Latest Articles

  • Week in Review — June 7, 2026

    The first full week of June’s three-way juggling act between Father’s Day, Pride Month, and summer wedding season. Category-isolation approach helping sellers sort out real signal from noise Following Friday’s mailbag piece, several sellers specifically mentioned that breaking down their stats by individual category, rather than looking at an aggregate view, resolved confusion that had…

    Read more

  • Seller Mailbag: Why Did My Shop’s Search Visibility Drop Overnight?

    We’ve answered versions of this question at nearly every seasonal transition this year. With graduation season’s final push having wrapped a couple weeks ago and Father’s Day, Pride Month, and wedding season all now active simultaneously, worth a version addressing this particular moment’s complexity. “My graduation-category listings dropped off after the season ended, which I…

    Read more

  • Pride Month: Engaging Authentically Rather Than Performatively

    Roughly 70% of LGBTQ+ consumers say they’re actively spending with businesses they see supporting the community, and a nearly equal share are avoiding companies they see walking that support back, according to a 2026 Human Rights Campaign Foundation consumer report. Table of Contents Introduction Pride Month is underway, and it gets treated differently than a…

    Read more

  • Father’s Day Keywords, Round Two: Sharpening as the Date Approaches

    Google’s own holiday shopping data shows searches for dad gifts climb steadily through the weeks before Father’s Day, then shift from broad (“gifts for dad”) to specific, decision-stage phrasing as the date closes in. Etsy search behaves the same way inside a single shop’s traffic. Table of Contents Introduction Three weeks out from Father’s Day,…

    Read more

  • S27 POD for Etsy Sellers: Is It Still Worth Paying For?

    S27 POD Listing Pad’s current pricing is pay-per-rescue: $5 for a single listing rebuild, or $20 for a five-pack that works out to $4 each. There is no monthly subscription. That’s worth clarifying up front, since the framing has shifted since we first covered this tool. Table of Contents Introduction We’ve checked in on S27…

    Read more

  • Balancing Father’s Day, Pride Month, and Summer Wedding Season All at Once

    To earn Etsy’s Star Seller badge, at least 95% of your orders need to ship within your stated processing time. That single number is why three overlapping demand windows, one with a hard deadline, one with none, and one with dozens of scattered ones, can quietly wreck a shop’s on-time rate if you manage them…

    Read more

  • Week in Review — May 31, 2026

    Closing out May with Father’s Day and Pride Month both ahead, and summer wedding season’s peak still building. Father’s Day and Pride Month planning underway Following our coverage this week, sellers report getting Father’s Day listings live with the hobby and humor-driven framing we discussed, while beginning thoughtful Pride Month preparation for shops where it…

    Read more

  • Scam Alert: What’s Targeting Etsy Sellers This Week

    This week’s pattern: fake “summer sale partnership” pitches, a warm-weather variant of the promotional-feature scams we’ve tracked at multiple points this year, adapted to the summer wedding and Father’s Day shopping season now underway. The setup This week’s version of the pattern: unsolicited messages offering inclusion in a supposed “summer gift guide” or “wedding season…

    Read more

  • Father’s Day Production Planning, With Pride Month Right Behind It

    Father’s Day spending is projected to hit a record $27.9 billion in 2026, with average spending per person climbing to $226.58, according to the National Retail Federation’s annual survey. That volume is landing on shops that are still finishing wedding season orders. Table of Contents Introduction With Father’s Day keywords now live if you followed…

    Read more

  • Father’s Day Keywords: Getting Ahead of June’s Gift-Giving Occasion

    Father’s Day spending is projected to hit $27.9 billion in 2026, with shoppers expecting to spend an average of $226.58 per recipient, according to the National Retail Federation. That’s real budget moving through a search pattern that behaves nothing like Mother’s Day’s. Table of Contents Introduction With Memorial Day now behind us and summer wedding…

    Read more