Latest posts
-
Week in Review — October 19, 2025
Halloween’s final full week, with attention increasingly split toward the holiday season just ahead. Halloween: the last real week With the holiday itself less than two weeks away, sellers in costumes and party decor describe this as the true final push, consistent with the cutoff and pacing guidance we’ve covered throughout the month. If you…
-
Week in Review — October 12, 2025
Halloween’s peak week is here, and the Star Seller changes from earlier this week are already generating real seller reaction. Star Seller update: early reactions largely positive Following Monday’s coverage of the lowered order minimum and combined messaging threads, several smaller shops reported this week that they now qualify for the badge under the new…
-
Week in Review — October 5, 2025
Halloween’s final push is underway, and support case volume is already climbing ahead of the busier Q4 stretch. Halloween: full intensity now Sellers across costumes, decor, and party supplies report this is now the single busiest week of the category’s entire selling season, consistent with the compressed timeline we’ve discussed all along. If you’re in…
-
Week in Review — September 28, 2025
Closing out September with Q4 planning now the clear focus across seller conversation. Cash flow planning resonating Following Thursday’s piece on Q4 cash flow, several sellers reached out specifically about the staggered-ordering approach, with a few mentioning they’d never considered it as an option versus a single large upfront inventory purchase. Worth revisiting that piece…
-
Week in Review — September 21, 2025
Halloween is now clearly the dominant seasonal story, alongside continued Q4 planning conversation. Halloween momentum building fast Following Wednesday’s keyword guide, several sellers reported Halloween listings published earlier this month are already converting well, consistent with how sharp this category’s demand curve tends to be. If you haven’t published Halloween-adjacent inventory yet, the window is…
-
Week in Review — September 14, 2025
A news-heavy week, with the tariff story getting national attention and Etsy’s AI tools rollout generating real seller conversation. National tariff coverage: seller reaction Following Monday’s piece on the NPR/WYPR reporting on tariff impact, we heard from several sellers this week who said seeing their situation covered in mainstream press felt validating, even if it…
-
Week in Review — September 7, 2025
First full week of September, and the shift toward fall and Q4 planning is now the dominant theme in seller conversations. Fall transition in full swing Following our pieces this week on homepage refreshes and fall keyword patterns, several sellers reported already seeing early traction on newly published fall and Halloween-adjacent listings, consistent with the…
-
Week in Review — August 31, 2025
Closing out August with the tariff story now fully confirmed rather than developing, plus a clean wrap on back-to-school. The tariff exemption ending: reactions this week Following our deeper look Saturday at the end of the de minimis exemption, seller reaction this week has been resigned more than shocked, given how much runway sellers have…
-
Week in Review — August 24, 2025
Back-to-school is clearly winding down in most regions, and shop chatter is starting to shift toward fall planning. The transition is underway Multiple sellers this week posted about starting to plan fall and early Q4 inventory, a full month earlier than some said they usually would, citing this year’s sourcing cost uncertainty as a reason…
-
Week in Review — August 17, 2025
Back-to-school volume appears to have peaked this week, based on seller reports, with a few other threads continuing quietly in the background. Signs back-to-school is cresting Several sellers noted order volume leveling off or beginning to slow slightly compared to the past two weeks, consistent with school start dates arriving across much of the country.…